# Multi-Use Touch-Up Powders This Madison Reed Powder Kit Instantly Refreshes Roots & Brows By Laura McQuarrie | Published 2023-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/madison-reed-root-touch-up-brow-filler References: [prnewswire](https://www.prnewswire.com/news-releases/madison-reed-wins-a-highly-coveted-2023-allure-best-of-beauty-award-301934144.html) & [madison-reed](https://www.madison-reed.com/product/sienna?your_pick=1) The Great Cover Up Root Touch Up + Brow Filler is a 2023 Allure Best of Beauty Award Winner in the Best Hair Color in the Root Coverage category. This multi-use powder-based temporary root touch-up kit and brow filler instantly covers up grays and boosts the definition of brows, all the while offering the benefits of a formula that's resistant to rain, sweat and being rubbed off on a pillow. This natural-looking product helps to tide people over until their next shampoo or hair appointment, offering an affordable and safe way to keep them feeling their best. With a nourishing formula that contains keratin, argan oil and ginseng root extract, The Great Cover Up Root Touch Up + Brow Filler is a natural choice in six universally flattering shades. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 71% | Activity: 87% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multi-use Touch-up Powders:** Expanding market for multi-use touch-up powders creates opportunities for innovative formulations and versatile application methods. - **Temporary Root Touch-up:** Temporary root touch-up products offer a convenient and affordable solution for covering up grays between salon visits, presenting opportunities for new formulations and customizable shades. - **Natural Ingredients in Beauty Products:** The demand for natural-looking beauty products that contain nourishing ingredients like keratin, argan oil, and ginseng root extract opens up opportunities for product development and marketing. ### Sectors Adopting This - **Beauty:** The beauty industry can capitalize on the demand for multi-use touch-up powders by developing innovative products and expanding distribution channels. - **Haircare:** The haircare industry has a disruptive innovation opportunity to create temporary root touch-up products with longer-lasting formulas and customizable shades. - **Cosmetics:** Cosmetics companies can develop natural-looking beauty products that contain nourishing ingredients to meet the growing consumer demand for clean beauty options. ## Related on Trend Hunter - [Hair Touch-Up Powders](https://www.trendhunter.com/trends/color-wow.md) - [Root Touch-Up Mascaras](https://www.trendhunter.com/trends/the-gray-escape-hair-brow-mascara.md) - [Efficient Root Touchup Products](https://www.trendhunter.com/trends/instant-root-touchup.md) - [Hair-Focused Concealer Sticks](https://www.trendhunter.com/trends/tarte.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Portable Dry Shampoo](https://www.trendhunter.com/trends/dry-shampoo-puff.md) - [Beneficial Eyebrow Cosmetics](https://www.trendhunter.com/trends/covergirl-clean-fresh-brow.md) - [3-in-1 Brow Enhancers](https://www.trendhunter.com/trends/brow-enhancer.md) - [Dual-Tipped Brow Pens](https://www.trendhunter.com/trends/loreal-paris-faux-brow.md)