# Premium Mainstream Ice Creams These New Madison Brown Premium Ice Creams Come in Six Varieties By Michael Hemsworth | Published 2022-07-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/madison-brown-premium-ice-creams References: [foodbev](https://www.foodbev.com/news/madison-brown-launches-line-of-premium-ice-creams/) & [madisonbrown](https://madisonbrown.com)  These new [Madison Brown](https://www.trendhunter.com/trends/madison-square-garden) premium ice creams are arriving just in time for the warm weather for consumers to pick up from their favorite retailers this summer. The ice creams come in six varieties including Chocolate, Vanilla, Chocolate Chip Cookie Dough, Cookies & Cream, Red Velvet and Mint Chocolate Chip. Each of the ice creams are crafted with premium ingredients, and are arriving at a range of mainstream retailers in the US for $8.99 per [pint](https://www.trendhunter.com/trends/protein-pints-flavor). Owner and Co-Founder Jay Jay Brown spoke on the new Madison Brown premium ice creams saying, "Inspired by my family, Madison Brown reminds me that a great scoop of ice cream brings people together. As I start my own business venture, my family is there every step of the way within Madison Brown’s origin story.” ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 21% | Activity: 57% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Premium Mainstream Ice Creams:** The trend towards premium ingredients in mainstream ice creams presents an opportunity for innovative flavor combinations and branding strategies. - **Direct-to-consumer Ice Cream Sales:** Direct-to-consumer sales of premium ice creams can capitalize on the current trend of at-home indulgences and convenience. - **Sustainable Packaging for Ice Cream:** The demand for sustainable packaging solutions for ice cream presents an opportunity for innovative and eco-friendly materials and designs. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the trend towards premium ingredients in mainstream ice creams through innovation in flavors and branding strategies. - **E-commerce:** The growing trend of direct-to-consumer sales of premium ice creams creates an opportunity for e-commerce companies to capitalize on convenience and at-home indulgences. - **Packaging and Manufacturing:** The demand for sustainable packaging solutions for ice cream presents an opportunity for packaging and manufacturing companies to innovate with eco-friendly materials and designs. ## Related on Trend Hunter - [American Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/breyers-ice-cream.md) - [Chocolatier-Approved Ice Creams](https://www.trendhunter.com/trends/mcconnells-fine-ice-creams-sees-candies.md) - [Satisfying All-Season Ice Creams](https://www.trendhunter.com/trends/ekselence-ice-cream.md) - [All-Season Ice Creams](https://www.trendhunter.com/trends/hudsonville-ice-cream-products.md) - [Super-Premium Chocolate Ice Creams](https://www.trendhunter.com/trends/premium-chocolate-ice-cream.md) - [Artisanal Ice Cream Bars](https://www.trendhunter.com/trends/hudsonville-ice-cream-bars.md) - [Retailer-Exclusive Ice Creams](https://www.trendhunter.com/trends/van-leeuwen-ice-cream.md) - [Artisanal Retailer-Exclusive Ice Creams](https://www.trendhunter.com/trends/van-leeuwen-ice-cream-flavors.md) - [Loaded Brownie Ice Creams](https://www.trendhunter.com/trends/brookies-cream-sundae.md)