# Auctioned-Off Art Helms Green Parks are Supported by Sales of Madison and Bell Helmets By Omar Yusuf | Published 2011-09-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/madison-and-bell References: [treehugger](http://www.treehugger.com/files/2011/09/bicycle-helmets-decorated-artists.php) & [madison](http://www.madison.co.uk/news.aspx?id=58980&archivemonth=9&archiveyear=2011) In the hopes of raising money for London's iconic Olympic Park, sport accessory designer Madison and Bell are auctioning off one-of-a-kind helmets and intend to revitalize the aging, underfunded park region. Redesigning and building 26 miles of parks through London's busy Queen Elizabeth Olympic Park will be no easy task, yet it's the hope of incumbent mayor Boris Johnson. As part of his initiative, [bicycle supplier Madison and Bell](https://www.trendhunter.com/trends/twospeed-folding-bike) has donated many of the company's helmets to be customized by well-known Londoner artists Tracey Emin, Marc Quinn and Peter Blake. The result of their cooperation is an auction that will sell off the hand-crafted helms in order to raise money for the [eco-friendly urban plan](https://www.trendhunter.com/trends/more-ball-games). Thus far $156,000 has already been raised -- though it's not an awe-inspiring amount, it means one more rugby pitch or another swing set to have fun on. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Customizable Products:** Brands can partner with artists or designers to create one-of-a-kind pieces for auction, generating funds for social or ecological initiatives. - **Eco-friendly Design:** Designers can create products with environmentally-friendly materials or construction methods to support urban revitalization projects. - **Fundraising Auctions:** Organizations can work with brands to auction off unique products to raise funds for community development projects. ### Where This Applies - **Sporting Goods:** Sport accessory companies can create one-of-a-kind helmets, sneakers, or other gear for auction to support ecological or social initiatives. - **Art and Design:** Artists and designers can collaborate with brands to create one-of-a-kind products for fundraising auctions that support community development projects. - **Urban Planning:** Urban planners can partner with eco-friendly product designers to create solutions for revitalizing underfunded, neglected urban areas. ## Related on Trend Hunter - [Artist-Envisioned Electric Bikes](https://www.trendhunter.com/trends/artist-collaboration-series.md) - [Oceanic Recycled Helmets](https://www.trendhunter.com/trends/shellmet-helmet.md) - [Urban Green Space Overhauls](https://www.trendhunter.com/trends/londons-green-spaces.md) - [Colorful Cycling Capsules](https://www.trendhunter.com/trends/dream-together.md) - [Illuminated Cycling Helmets](https://www.trendhunter.com/trends/illuminated-cycling-helmet.md) - [Recycled Material Cyclist Helmets](https://www.trendhunter.com/trends/poc-myelin-bike-helmet.md) - [Pride-Celebrating Bike Collections](https://www.trendhunter.com/trends/pride-artist-series.md) - [Park-Inspired Outdoor Fashion Capsules](https://www.trendhunter.com/trends/parks-project-1.md) - [Limited-Edition Two-Speed Folding Bikes](https://www.trendhunter.com/trends/twospeed-folding-bike.md)