# Summer Knitwear Collections Madhappy & Guest in Residence Collaborate on a Limited-Edition Capsule By Georgia Wray Norsten | Published 2025-05-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/madhappy-guest-in-residence References: [madhappy](https://www.madhappy.com/en-ca) [Madhappy & Guest In Residence](https://www.trendhunter.com/trends/hysteric-glamour-and-crocs) have joined forces for a [limited-edition collaboration](https://www.trendhunter.com/trends/guest-in-residence-x-moon-boot) blending cozy craftsmanship with California cool. This marks the first partnership between the Los Angeles-based Madhappy and Gigi Hadid’s [luxury knitwear label](https://www.trendhunter.com/trends/arty-knitwear), Guest In Residence, debuting an 18-piece collection of lightweight cotton knits designed for summer ease. The collection reimagines Guest In Residence’s signature silhouettes with Madhappy’s optimistic flair -- playful trim stitching, vintage washes, and mix-and-match colorways appear across styles like waffle knit hoodies and joggers, rib knit polo and short sets, and cargo-accented zip-ups. It’s an elevated take on laid-back loungewear, ideal for both travel and off-duty days. The campaign, fronted by Hadid and shot by Stevie Dance, captures the effortless spirit behind the collaboration. The collection is available now on Madhappy.com. Image Credit: Stevie Dance ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 88% | Activity: 73% | Freshness: 40% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Knitwear Collections:** The rise of summer-specific knitwear challenges traditional perceptions of seasonal clothing, presenting knitwear as a year-round fashion staple. - **Collaborative Fashion Capsules:** Limited-edition collaborations between brands create unique offerings that merge distinct brand identities, capturing niche markets and attracting dedicated followers. - **Mix-and-match Fashion:** Customers are drawn to versatile clothing collections that offer interchangeable pieces, allowing for personalized styling and increased consumer engagement. ### Where This Applies - **Luxury Knitwear:** The luxury knitwear industry is evolving with innovative designs that cater to casual yet fashionable summer wear, expanding its consumer base. - **Collaborative Fashion Ventures:** Fashion collaborations offer new revenue streams by combining creative visions, fostering cross-brand innovation, and attracting diverse customer bases. - **Sustainable Fashion:** Lightweight cotton knits for summer highlight the shift towards eco-friendly and sustainable materials in fashion, driving demand for environmentally conscious clothing solutions. ## Related on Trend Hunter - [Exclusive Summer-Enthused Collaborations](https://www.trendhunter.com/trends/hysteric-glamour-and-crocs.md) - [Collaborative Lifestyle Streetwear](https://www.trendhunter.com/trends/madgappy.md) - [Cozy Apparel Collaborations](https://www.trendhunter.com/trends/summer-fridays-2.md) - [Limited Collaborative Apparel Capsule](https://www.trendhunter.com/trends/madhappy-and-juicy-couture.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Collaborative Archival Campaigns](https://www.trendhunter.com/trends/90s-collection.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Playful Street Collaborations](https://www.trendhunter.com/trends/heart-to-heart.md) - [Alpine-Inspired Fashion Collections](https://www.trendhunter.com/trends/madewell-the-chalet-shop.md)