# Iconic Rapper-Inspired Fashion MadeWorn Joined with Roc96 to Create a Collection That Honors Jay Z By Riley von Niessen | Published 2017-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/madeworn References: [hypebae](https://hypebae.com/2017/5/madeworn-jay-z-roc96-2017-capsule-revolve) & [revolve](http://www.revolve.com/?sdfndsj) MadeWorn, a fashion label that's known for its experimental designs, joined with Roc96, a streetwear brand, to create a [capsule collection](https://www.trendhunter.com/trends/born-x-raised-1) that commemorates [rapper and businessman Jay Z](https://www.trendhunter.com/trends/bravado-x-dmx). The collection, which consists of [bomber jackets](https://www.trendhunter.com/trends/cult-gaia-x-raxxy), camouflage button-ups, distressed pullovers, tees, and tanks, features graphics and patches that celebrates some of the musician's greatest successes throughout his long career. For example, one bomber jacket has a graphic on the back of it that references 'Dead Presidents,' a 1996 track that's remained popular since its release. Above this graphic, a 'Reasonable Doubt' patch is included, which references the rapper's 1996 studio album. All of MadeWorn and Roc96's Jay Z collection can be found at REVOLVE, where it's being sold exclusively. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 94% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-inspired Capsule Collections:** There is an opportunity for fashion labels to collaborate with public figures to create limited edition collections that exhibit designs inspired by the celebrity's career and personal style. - **Experimental Design Concepts:** Fashion brands can push boundaries and create unique conceptual designs for their collections, inspired by current popular culture, such as music and film. - **Nostalgia Marketing:** Brands can use nostalgia-fueled marketing to engage customers emotionally and create exclusive collections that commemorate classic songs, movies, or cultural icons. ### Where This Applies - **Fashion:** Fashion industry can collaborate with musicians, actors, or athletes to create collections that represent their individual styles and careers. - **Music:** Music industry can partner with fashion labels to create merchandise or apparel lines that capture the essence of the artist's music, personal style, or cultural influence. - **E-commerce:** E-commerce platforms can offer an exclusive retail opportunity for limited edition fashion collections, providing a unique shopping experience for customers. ## Related on Trend Hunter - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md) - [Rapper-Honoring Fall Streetwear](https://www.trendhunter.com/trends/tupac-shakur-estate.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Rapper Merch Collections](https://www.trendhunter.com/trends/bravado-x-dmx.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Rapper-Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/p-by-gunna-collection.md)