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# Health-Focused Specialty Baked Goods
Made•With Releases New Line of Bakery Products

By Niko Pajkovic | Published 2021-08-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/madewith
References: [theshelbyreport](https://www.theshelbyreport.com/2021/08/18/madewith-introduces-new-line-of-clean-ingredient-buns-and-loaves/?utm_source=feedly&utm_medium=rss&utm_campaign=madewith-introduces-new-line-of-clean-ingredient-buns-and-loaves) & [madewithfoods](http://madewithfoods.com)

Made•With, an American specialty produce company, has announced a [new line of attribute-driven bread products](https://www.trendhunter.com/trends/flowers-foods), which will begin hitting grocery store shelves in September. The new [clean ingredient bread](https://www.trendhunter.com/trends/naturally-genius-bread) buns and loaves will join the brand's larger collection of natural, organic, and GMO-free products.

The line will include a range of kosher, dairy-free, and non-GMO Brioche Hamburger Buns, Brioche Hot Dog Buns, and a Braided Challah Loaf. New consumer data has shown an increasing interest in [specialty bakery products](https://www.trendhunter.com/trends/modern-baker-superloaf) free of artificial flavors and preservatives. "This new line fits that consumer demand but also our ingredient philosophy of a clean and great-tasting product,” said the Executive Director for KeHE Exclusive Brands, Ben Friedland.

Image Credit: Made•With

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 49% | Activity: 78% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Attribute-driven Bread Products:** Made•With releases a new line of bread products with clean ingredients and attributes such as kosher, dairy-free, and non-GMO.
- **Specialty Bakery Products:** Consumer demand for specialty bakery products free of artificial flavors and preservatives is on the rise.
- **Clean Ingredient Philosophy:** Companies are embracing the clean ingredient philosophy in their bakery products to meet consumer demand.

### Industries Being Reshaped

- **Food and Beverage:** The food and beverage industry can capitalize on the rising demand for health-focused and clean ingredient specialty bakery products.
- **Retail:** Retail companies can stock and market these specialty bakery products to meet consumer demand for healthier product options.
- **Agriculture:** Agriculture companies can work towards producing healthier and clean ingredients for the bakery industry to use in their products.

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