# Neutral Vote-Encouraging Socks Madewell's Vote Socks Send a Clear and Simple Message By Ell Smith | Published 2020-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/madewells-vote-socks References: [girlfriend](https://www.girlfriend.com/products/when-we-all-vote-x-girlfriend-collective-crew-sock) Among many things, 2020 proved that brands can and should align themselves with causes they believe in, and [Madewell's](https://www.trendhunter.com/trends/madewell-the-chalet-shop) [Vote socks](https://www.trendhunter.com/trends/toke-the-vote) are doing exactly that. The socks are dubbed 'When We All Vote x Girlfriend Collective Crew Sock' and boast a neutral green and white colorway. Text can be seen running up the ankle that reads "Please Vote" on one foot and "Please Recycle" on the other, making for a multi-faceted message that any reasonable consumer can relate to. More than just a message, these socks take action as Madewell partnered with the non-profit WWAV. As a result of the partnership, 100% of the profits from these socks are donated to WWAV who works to increase education and [voter participation during elections](https://www.trendhunter.com/trends/voting-initiatives). Image Credit: Madewell ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 19% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Brand Cause Alignment:** Brands aligning themselves with causes they believe in, such as Madewell's Vote socks, can resonate with consumers and drive engagement. - **Multi-faceted Messaging:** Products with multi-faceted messages, like Madewell's Vote socks, can appeal to consumers who are looking for meaningful and impactful purchases. - **Partnerships for Social Impact:** Collaborations between brands and non-profit organizations, exemplified by Madewell's partnership with WWAV, can create synergies and drive positive change. ### Where This Applies - **Fashion Retail:** The fashion retail industry can explore opportunities to align with social causes and create products that promote meaningful messages, as demonstrated by Madewell's Vote socks. - **Non-profit/charity Organizations:** Non-profit organizations, like WWAV, can seek collaborations with brands to create unique products that support their missions and amplify their impact. - **Social Awareness Campaigns:** The field of social awareness campaigns can incorporate creative products, such as Madewell's Vote socks, to increase engagement and drive social change. ## Related on Trend Hunter - [Luxury Eco-Conscious Socks](https://www.trendhunter.com/trends/madmia.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Pride-Themed Performance Socks](https://www.trendhunter.com/trends/love-wins.md) - [Sporty Vibrant Collaborative Socks](https://www.trendhunter.com/trends/everyday-sock.md) - [Magnetic Couples Socks](https://www.trendhunter.com/trends/magnetic-couples-socks.md) - [Bamboo-Enriched Cozy Lounge Socks](https://www.trendhunter.com/trends/cozy-lounge-socks.md) - [Romance-Inspired Functional Socks](https://www.trendhunter.com/trends/true-romance1.md) - [Experiential Sock Pop-Ups](https://www.trendhunter.com/trends/not-a-sock-shop.md)