# Super Thrifty Sunnies The Madewell Sunglasses Line Features Affordably Stylish Shades By Sarah Moore | Published 2012-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/madewell-sunglasses-line References: [redcarpet-fashionawards](http://www.redcarpet-fashionawards.com/2012/05/07/madewell-sunglasses/) & [madewell](http://www.madewell.com/footie/aboutus.jsp) Dropping a few hundred bucks on a pair of shades is a difficult investment for someone who may go through a few pairs a summer (myself included), but the Madewell sunglasses line keeps peepers protected on a reasonable price point. The easy-on-the-wallet sunnies are stylish without breaking the bank and are an expansion of the budget-friendly line of clothing and accessories already featured on the site. While some of the styles retail around $150, the majority of the line hovers around the $50 mark -- which is pretty reasonably when compared the high pricing of some of their brand name competitors. With slightly altered classics such as the 'Sunny Day' wayfarers and the 'Hepcat' cat-eyed frames, these bright glasses with contrasting frame and glass colors will make easy-breezy days outside less squinty. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 81% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Affordable Sunglasses:** Disruptive innovation opportunity: Develop a line of trendy sunglasses that are stylish and affordable to appeal to the price-conscious consumer market. - **Budget-friendly Fashion:** Disruptive innovation opportunity: Create a line of affordable clothing and accessories that provide stylish options for consumers on a tight budget. - **Contrasting Frame and Glass Colors:** Disruptive innovation opportunity: Introduce sunglasses with unique color combinations for frames and lenses, offering a fresh and fashionable twist on traditional styles. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Implement an e-commerce platform that focuses on affordable fashion options for online shoppers. - **Eyewear Industry:** Disruptive innovation opportunity: Develop a manufacturing process that maximizes cost-efficiency without compromising the quality and design of sunglasses. - **Accessories Market:** Disruptive innovation opportunity: Create a line of affordable accessories, including sunglasses, that target the value-conscious consumer segment seeking stylish options at lower price points. ## Related on Trend Hunter - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Eco-Friendly Eyewear Collections](https://www.trendhunter.com/trends/material-matters-collection.md) - [Affordable Polarized Sunglasses](https://www.trendhunter.com/trends/affordable-polarized-sunglasses.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Laidback Fashion Brand Sunglasses](https://www.trendhunter.com/trends/converse-sunglasses.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Classic Sporty Sunglasses](https://www.trendhunter.com/trends/vallon-daytrippers.md)