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# Easy Chic Collections
The Madewell Spring 2011 Lookbook Has a 70s Influence

By Meghan Young | Published 2011-01-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/madewell-spring-2011
References: [fabsugar](http://www.fabsugar.com/Madewell-2011-Spring-Lookbook-13092339) & [madewell](http://www.madewell.com/AST/Browse/MadewellBrowse/Lookbook/LOOKBOOK.jsp)

If you're looking for easy fashion inspiration this spring, look no further than the Madewell Spring 2011 lookbook. Not only does it showcase great breezy pieces for the warmer months, it also shows great ways to wear them.

Although some may detect a 70s influence throughout the Madewell Spring 2011 lookbook, the looks are still incredibly contemporary. With this as your spring fashion bible, you'll look effortlessly chic in no time.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 89% | Activity: 72% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Effortless Chic:** Disruptive innovation opportunity: Develop technologies and materials that allow for easy and comfortable yet stylish clothing.
- **70s Influence:** Disruptive innovation opportunity: Create fashion lines that incorporate retro-inspired designs with a modern twist.
- **Breezy Pieces:** Disruptive innovation opportunity: Invent lightweight and breathable fabrics that enhance comfort while maintaining fashionable aesthetics.

### Sectors Adopting This

- **Fashion Retail:** Disruptive innovation opportunity: Implement AI-powered virtual fitting rooms to provide a personalized and convenient shopping experience.
- **Textile Manufacturing:** Disruptive innovation opportunity: Develop sustainable and eco-friendly fabric production methods to meet the growing demand for environmentally conscious fashion.
- **Retail Technology:** Disruptive innovation opportunity: Design smart fashion tags that provide real-time information about garment care instructions and styling suggestions.

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