# Layered Tomboy Lookbooks The Madewell Fall 2012 Catalog is Chic and Woodsy By Meghan Young | Published 2012-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/madewell-fall-2012 References: [fabsugar](http://www.fabsugar.com/Madewell-Fall-Lookbook-2012-23133522) & [madewell](http://www.madewell.com/) The [Madewell](https://www.trendhunter.com/trends/madewell-x-one-of-these-days) Fall 2012 lookbook gives the collection a woodsy, tomboy vibe with a subtle hint of the '80s thrown into the mix. [Expertly layered](https://www.trendhunter.com/trends/uniqlo-u-fw24), the outfits boast tons of color, a plethora of prints and lovely textures for looks that are modern with a retro twist. The key ingredient of this lookbook is the [effortless vibe](https://www.trendhunter.com/trends/szane-fall-2025) each ensemble has. Shot in studio against a stark white backdrop, the Madewell Fall 2012 lookbook focuses on traditional fall staples while tweaking them just so for a fresh appeal. Aside from the stylish pairings, the Madewell Fall 2012 collection features some clever single pieces such as a leopard-print grandpa cardigan as well as pastel tulip skirts, plaid button-downs and field boots. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Chic Woodsy Fashion:** Opportunity for designers to create autumn/winter collections with earthy patterns, layered textures and bold colors for outdoor enthusiasts. - **Modern '80s-inspired Fashion:** Opportunity for fashion designers to incorporate vintage 80s look with modern modern twist for fashion forward customers. - **Effortless Fashion Vibe:** Opportunity for designers to create simple, yet elegant, designs that give an effortless and comfortable vibe for customers to enjoy. ### Who This Affects Most - **Fashion Design:** Opportunity for fashion designers to bring modern or retro styles using earthy patterns, layered textures and bold colors for autumn/winter collections. - **Retail:** Opportunity for retail businesses to provide fashion collections for outdoor enthusiasts looking for products that merge earthy patterns with 80s-inspired details. - **Digital Marketing:** Opportunity for digital marketing professionals to create advertising campaigns to capture customers seeking effortless and comfortable fashion trends for all occasions. ## Related on Trend Hunter - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)