# Deconstructed Denim Editorials The Madewell Denim Lookbook Features Models Dressed in Skinny Jeans By M | Published 2014-09-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/madewell-denim References: [honestlywtf](http://honestlywtf.com/cool-hunting/madewell-denim/) & [madewell](https://www.madewell.com/madewell_category/Denim_sm.jsp?srcCode=MWAFFI00001&siteId=QFGLnEolOWg-eHG.6NaIkZKG9WpnDl8FSA) The new [Madewell](https://www.trendhunter.com/trends/madewell-x-one-of-these-days) denim lookbook features two brunette models dressed nearly head-to-toe in exclusively jean material. The editorial takes a laid-back approach to a traditional photoshoot with the two models hanging around the city as if they were two best friends spending a day together. The editorial captures the playful side to wearing jeans in the city. The models are decked out in classic [Madewell skinny jeans](https://www.trendhunter.com/trends/madewell-the-chalet-shop) in black, light and dark wash color hues. The jeans are paired with cute velvet kitten heels and sandals that give the jeans a more sophisticated look. Many of the shots focus in on the girls' rear ends to highlight the [classic and tailored fit](https://www.trendhunter.com/trends/snugfit-denim) of the Madewell jeans. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Deconstructed Denim:** Opportunity for garments made with disassembled denim to create unique and customizable looks. - **Madewell Jeans:** Opportunity to explore innovative marketing strategies and collaborations to further enhance brand recognition. - **Casual Chic:** Opportunity to create a line of comfortable yet stylish clothing for everyday wear. ### Where This Applies - **Fashion:** Disruption opportunity: Utilizing sustainable materials and production methods to create eco-friendly denim products. - **Photography:** Disruption opportunity: Exploring new techniques and concepts for fashion editorials that emphasize the versatility of denim. - **Footwear:** Disruption opportunity: Designing shoes that complement the casual and sophisticated aesthetic of denim outfits. ## Related on Trend Hunter - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Fall Denim Drops](https://www.trendhunter.com/trends/forever-fall-by-just-black-denim.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Versatile Denim Capsules](https://www.trendhunter.com/trends/versatile-denim.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md)