# Eclectically Textured Fashion The Madewell AW11 Collection is Expertly and Eccentrically Styled By Meghan Young | Published 2011-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/madewell-aw11 References: [fabsugar](http://www.fabsugar.com/Madewell-Fall-2011-Collection-Lookbook-16690119) & [madewell](http://www.madewell.com) Lookbooks often act as style bibles for those looking for inspiration in the fashion department and the [Madewell](https://www.trendhunter.com/trends/madewell-the-chalet-shop) AW11 catalog definitely doesn't disappoint in this regard. Full of slightly eccentric pairings and tons of eclectic textures, the outfits in this lookbook are unique, playful and perfect for those who want to [make a statement](https://www.trendhunter.com/trends/auteur-studios-fall-2025). Filled with tons of [layered looks](https://www.trendhunter.com/trends/uniqlo-u-fw24), the Madewell AW11 catalog seems to have popped right out of a style goddess's dream. Although this collection is targeted for the autumn season, I love how it still includes a lot of vibrant colors as well as fun prints and patterns. Those details are probably the main reasons why the Madewell AW11 collection and lookbook stand out in particular. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 89% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Layering Fashion:** Disruptive innovation opportunity: Develop innovative layering techniques and technologies to create unique and dynamic fashion looks. - **Eccentric Styling:** Disruptive innovation opportunity: Explore unconventional and eclectic styling approaches to cater to individuals who want to express their personality through fashion. - **Textured Fashion:** Disruptive innovation opportunity: Experiment with new materials and fabric textures to create visually captivating and tactile fashion pieces. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Embrace the use of technology and data analytics to offer personalized fashion recommendations based on customer preferences and eclectic styling. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop sustainable and eco-friendly fabric production methods to meet the growing demand for unique and textured fashion pieces. - **Fashion Media:** Disruptive innovation opportunity: Create interactive and immersive digital platforms that allow users to virtually experiment with layered and eccentric fashion styles. ## Related on Trend Hunter - [Alpine-Inspired Fashion Collections](https://www.trendhunter.com/trends/madewell-the-chalet-shop.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md)