# Made-To-Order Sandwich Expansions Firehouse Subs Expands Its Presence in Mexico with Fooodplay By Kalin Ned | Published 2025-05-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/madetoorder-sandwich References: [newswire](https://www.newswire.ca/news-releases/firehouse-subs-r-accelerates-expansion-in-mexico-with-plans-to-open-100-restaurants-826293306.html)  Firehouse Subs is expanding the reach of its premium, made-to-order sandwiches — from the Hook & Ladder to the [Firehouse Italian](https://www.trendhunter.com/trends/prime-rib-steak-sub) subs — in Mexico through a strategic partnership with Foodplay. This business move aims to open 100 new locations across major cities within five years. [Firehouse Subs'](https://www.trendhunter.com/trends/hot-sauce-bar) expansion will bring the brand's signature steamed subs, which feature high-quality meats and cheeses, and its community-focused ethos to Mexican consumers. This move capitalizes on the growing demand for quality fast-casual dining options in the region while creating substantial employment opportunities. The expansion will debut with a Monterrey location, followed by additional restaurants. [Firehouse Subs’](https://www.trendhunter.com/trends/hot-ones) reputation for hearty, high-quality ingredients will allow diners to recognize its made-to-order sandwiches as more substantial and flavorful quick-service meals. Image Credit: Firehouse Subs ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 23% | Activity: 27% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Fast-casual Dining Growth:** Fast-casual dining is becoming increasingly popular in global markets, offering a balance between quick-service convenience and high-quality meal options. - **Made-to-order Customization:** The emphasis on made-to-order meals allows for personalized dining experiences, appealing to customers seeking tailored food options. - **International Market Expansion:** Brands are leveraging strategic partnerships to enter new markets, tapping into local demand and expanding their global footprint. ### Where This Applies - **Quick-service Restaurants:** As the quick-service restaurant industry adapts to consumer demands for better-quality ingredients, brands like Firehouse Subs are elevating traditional fast-food models. - **Supply Chain Logistics:** The need for efficient supply chains becomes critical when expanding internationally, ensuring consistent product quality and availability. - **Food Franchising:** The franchising model offers a scalable route for restaurant brands to grow, providing localized business opportunities under a recognized global name. ## Related on Trend Hunter - [Spicy Sandwich Collaborations](https://www.trendhunter.com/trends/hot-ones.md) - [Prime Rib Sandwiches](https://www.trendhunter.com/trends/prime-rib-steak-sub.md) - [Oven-Roasted Chicken Subs](https://www.trendhunter.com/trends/firehouse-captains-club.md) - [Inaugural Mexican QSR Locations](https://www.trendhunter.com/trends/chipotle-mexican-grills.md) - [Triple-Meat Submarine Sandwiches](https://www.trendhunter.com/trends/firehouse-smokin-triple-stack.md) - [Complimentary Hot Sauce Bars](https://www.trendhunter.com/trends/hot-sauce-bar.md) - [Smoked Canadian Turkey Sandwiches](https://www.trendhunter.com/trends/smoked-turkey-italian-sub.md) - [Dippable Roasted Beef Sandwiches](https://www.trendhunter.com/trends/french-dip-sandwich.md) - [Savory Chicken Meatball Sandwiches](https://www.trendhunter.com/trends/chicken-parmesan-meatball-sub.md)