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# Preppy Grunge Editorials
The MadeMe 2011 Fall Collection Boasts Sportswear-Inspired 80s Looks

By Jaime Neely | Published 2011-08-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mademe-2011-fall-collection
References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/mademe-fall-2011-collection.aspx) & [mademeclothing](http://www.mademeclothing.com/)

The MadeMe 2011 Fall Collection for women embraces various popular styles including [biker, 80s sportswear and 90s grunge](https://www.trendhunter.com/trends/wildest-ones-yet). The model featured in the photographs is a skinny blonde girl, who wears only serious and nonchalant expressions.

The MadeMe 2011 Fall Collection merges many different styles with its use of plaid, suspenders, [varsity jackets](https://www.trendhunter.com/trends/homecoming-styles) and chambray shirts. Noteworthy pieces in this collection include a cropped leather jacket with pink lining. This collection offers versatile pieces that can certainly be mixed and matched in many ways so as to complement women with diverging fashion preferences.

**Implications** - Businesses that strive to include a wide range of products in their collections will likely appeal to a much larger audience. Businesses that utilize this strategy will benefit by developing a positive reputation amongst many different groups of consumers.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 57% | Activity: 40% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Mixed Styles Fashion:** Fashion companies can thrive by merging different styles in their collections to attract a wider range of consumers.
- **Versatile Pieces:** Producing versatile pieces in collections can give consumers the freedom to mix and match products, leading to increased sales for fashion companies.
- **Nonchalant-expression Models:** Choosing models with unique expressions can help fashion companies stand out and make an impression on consumers.

### Who This Affects Most

- **Fashion Industry:** Fashion companies can benefit from incorporating a mix of popular fashion styles in their collections, providing versatile pieces, and using models with unique expressions.
- **Retail Industry:** Retail businesses that offer a wide variety of products will likely appeal to a larger audience, resulting in a positive reputation and increased sales.
- **Advertising Industry:** Incorporating unique expressions in advertisements can help brands stand out and make a lasting impression on consumers.

## Related on Trend Hunter

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- [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md)
- [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md)
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