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# Haute Urban Photography
Madeleine Welch Faces the Streets in Glam

By Kamal Musharbash | Published 2010-11-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/madeleine-welch
References: [theones2watch](http://www.theones2watch.com/newwave/3136) & [models](http://models.com/agency/Supreme-Management)

Featured on the Ones2Watch website, model Madeleine Welch poses in wicked couture in the editorial dubbed 'All American.' Welch is featured in fashions from [Chanel](https://www.trendhunter.com/trends/coco-mademoiselles), Christian Louboutin and [Dior](https://www.trendhunter.com/trends/diors-2024-collection) Homme, all styled by Aya Funakoshi.

The mix between [glam and street couture](https://www.trendhunter.com/trends/hm-x-glenn-martens) blend beautifully in this editorial with its rough and rugged theme. The post-party look modeled beautifully by Madeleine Welch is a hot trend for the season, as it promotes an androgynous fashionable aspect making a wave in the industry.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 78% | Activity: 64% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Post-party Fashion:** Disruptive innovation opportunity: Developing gender-fluid clothing lines that blend glamour and street fashion for a post-party look.
- **Androgynous Fashion:** Disruptive innovation opportunity: Creating gender-neutral clothing options that cater to the growing demand for fashion that blurs traditional gender norms.
- **Urban Editorial Photography:** Disruptive innovation opportunity: Exploring new ways to capture urban fashion editorials by incorporating unconventional settings and styling.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Incorporating recycled or sustainable materials into high-end fashion brands to meet the increasing consumer demand for eco-friendly clothing.
- **Photography:** Disruptive innovation opportunity: Developing new photography techniques or equipment specifically designed for capturing urban fashion editorials in unique and captivating ways.
- **Creative Styling:** Disruptive innovation opportunity: Introducing innovative styling techniques that combine high-end couture with streetwear elements to cater to the evolving fashion tastes of modern consumers.

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