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# Teen Drama Actor Sunglasses
Madelaine Petsch of 'Riverdale' Launched an Eyewear Line with Privé

By Riley von Niessen | Published 2018-04-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/madelaine-petsch
References: [teenvogue](https://www.teenvogue.com/story/madelaine-petsch-prive-revaux-eyewear) & [priverevaux](https://priverevaux.com/)

Madelaine Petsch, the actor who plays Cheryl Blossom in the teen drama 'Riverdale,' recently joined forces with Privé to come up with a range of stylish sunglasses designs, which are all available as [limited editions](https://www.trendhunter.com/trends/rverie-collection).

She explained her design to work with the brand on the designs by saying, "Sunglasses were my accessory of choice, and I always had an abundance of pairs. I’m a sunglasses aficionado if I do say so myself." Specifically, Petsch set out to create designs that couldn't easily be found elsewhere, utilizing [unique frame silhouettes](https://www.trendhunter.com/trends/modern-retro-collection), colors, and lens tints that help to provide any ensemble with a [statement aesthetic](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear).

So far, the sunglasses have proven popular among fans, with many of the designs already sold out.

Image Credit: Privé Revaux Eyewear

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 52% | Activity: 15% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Celebrity-inspired Sunglasses Lines:** Opportunity for other celebrities to collaborate with eyewear brands to create unique sunglass designs.
- **Limited Edition Fashion Accessories:** Potential to create demand by releasing limited edition versions of fashion accessories, like sunglasses, to increase exclusivity.
- **Sunglasses as Statement Pieces:** Chance to explore how sunglasses can add a fashion statement, not just be a functional accessory.

### Industries Being Reshaped

- **Eyewear:** Eyewear brands have the opportunity to collaborate with fashion industry influencers and create unique sunglass designs.
- **Fashion:** Limited edition accessories can enhance a fashion collection's appeal and profitability.
- **Entertainment:** Celebrities can leverage their public personas by partnering with fashion brands and release products they designed to connect more with their fans.

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