# Earthy Tonal Neutral Footwear New Balance's New made-in-UK 991 Sneakers Celebrate its 20th Year By Amy Duong | Published 2021-04-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/madeinuk-991 References: [hypebeast](https://hypebeast.com/2021/4/new-balance-991-gray-release-date) & [subtypestore](https://www.subtypestore.com/products/991-og-441067) [New Balance's](https://www.trendhunter.com/trends/made-in-usa-2) iconic [991](https://www.trendhunter.com/trends/contemporary-luxe) enters its 20th year in the market and the brand launches a new [made-in-UK 991 sneaker](https://www.trendhunter.com/trends/1500-made-in-uk-1) to honor the two-decade milestone. The shoe keeps the original gray colorway and it was crafted in the brand's iconic factory in Flimby, UK. The sneaker boasts elevated color blocking details for a retro look that is suitable in modern times as well. The upper boasts two different shades of gray, with steel gray seen on the collar and the mesh toe box. Wolf gray makes up the leather toe box overlays, the tongue, and details by the collar. Branding accents are done in metallic silver with the N logo trimmed with white found at the quarter. Image Credit: Subtype ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 4% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Neutral Colorway Footwear:** Brands can explore the use of neutral color tones to create a timeless look for sneakers and other footwear. - **Retro-inspired Sneakers:** Sneaker brands can incorporate retro-inspired designs with modern features to create a unique yet nostalgic product. - **Heritage Manufacturing:** Brands can leverage their heritage by manufacturing products in iconic factories to create a sense of authenticity and exclusivity. ### Where This Applies - **Footwear Manufacturing:** Manufacturers can experiment with different colorways and designs to create unique and timeless footwear products. - **Fashion:** Fashion brands can incorporate retro design elements into their products to appeal to consumers who are looking for a nostalgic touch. - **Marketing and Branding:** Brands can leverage their heritage and manufacturing process in their marketing efforts to create a unique and authentic brand image. ## Related on Trend Hunter - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/made-in-usa-2.md) - [Neutral Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/m991wtr.md) - [Summer-Ready Blue Lifestyle Sneakers](https://www.trendhunter.com/trends/celestial-blue.md) - [Minimal Monochromatic Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway.md) - [Muted Monochromatic Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-grey-colorway.md) - [Muted Neutral Earthy Sneakers](https://www.trendhunter.com/trends/grey-days-colorway.md) - [Monochromatic Suede Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-made-in-usa.md) - [Festive New Year-Inspired Sneakers](https://www.trendhunter.com/trends/991-sneaker-3.md) - [Minimal Greyscale Lifestyle Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway-1.md)