# African Handwoven Coats Exit 14 is a New Made-In-Ghana Brand That Boasts Freedom of Expression By Kalin Ned | Published 2018-03-09 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/madeinghana References: [vogue](https://www.vogue.com/article/exit-14-made-in-ghana-coats) & [exit14apparel](http://www.exit14apparel.com/#!/HOME) Exit 14 is a label that offers original, comfortable and [colorful made-in-Ghana pieces](https://www.trendhunter.com/trends/design-in-west-africa). The Hammond clan -- a group of extremely active and self-taught individuals, launched the label on the country's Independence Day. The family is socially and economically progressive in a few fields. The Hammond grandmother, for example, was a seamstress who founded "one of Ghana's first and only female-run advertising agencies." Inspired by the assertiveness of family members and the knack for clothing manufacturing, Nana, her mother and her sister launch the Made-in-Ghana label to promote the [exquisite textiles](https://www.trendhunter.com/trends/the-wren), the [traditional handwoven technique](https://www.trendhunter.com/trends/lost-cloth-project) and the stylish merit of native wear. The pieces are made of a traditional textile, called "bataki." The material is native to certain regions in Ghana and the "cotton is handwoven into strips and sewn together to form a bespoke pattern." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 56% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **African Made Fashion:** The trend of promoting African-made fashion items will allow fashion enthusiasts to showcase their sense of style while also supporting local industries. - **Traditional Textiles:** There is room for disruptive innovation in the fashion industry by promoting the use of traditional textiles in contemporary wear. - **Ethical Manufacturing:** There is room for disruptive innovation in the fashion industry by promoting ethical manufacturing practices and sustainability. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from promoting African-made fashion items using traditional textiles for fashionable yet unique designs. - **Textile Manufacturing:** The textile manufacturing industry can benefit from innovative technologies designed to support handwoven textiles, thereby supporting local communities and preserving traditional techniques. - **Advertising and Marketing:** The advertising and marketing industry can support cultural heritage and promote ethical manufacturing practices by working with brands that use traditional textiles for their products. ## Related on Trend Hunter - [African Fashion Futures Incubators](https://www.trendhunter.com/trends/african-fashion-futures-incubator.md) - [Contemporary African Designs](https://www.trendhunter.com/trends/daily.md) - [Cultural Capsule Collaboration](https://www.trendhunter.com/trends/labrum-x-john-lewis.md) - [Heritage Textile Collections](https://www.trendhunter.com/trends/the-wren.md) - [Handmade Ghanaian Rugs](https://www.trendhunter.com/trends/little-proba.md) - [Jamaican Folklore-Inspired Fall Fashion](https://www.trendhunter.com/trends/anansi-rhythm.md) - [African Identity-Inspired Exhibitions](https://www.trendhunter.com/trends/african-identity.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [West African Design Shows](https://www.trendhunter.com/trends/design-in-west-africa.md)