# Trough-Integrated Boards The Madebywho Chop Board is Minimalist in Design with a Practical Detail By Amelia Roblin | Published 2014-03-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/madebywho-chop-board References: [madebywho.dk](http://www.madebywho.dk/chop-board/) It might be easy to glance over the Madebywho Chop Board and see just a plain [wooden panel](https://www.trendhunter.com/trends/box-set); however, the designer did actually bestow it with a subtle surface feature. The elongated rectangles are not symmetrical from end to end: one side has been carved out to take a subtly lower grade. This very delicate division between the high and the depressed halves serves to help the cook separate parts of a meal. During the food preparation process, diced items might be pushed into the lower area so that this bordered section of the [cutting board](https://www.trendhunter.com/trends/compleat-cutting-board-set) can help to guide ingredients into a pan. Alternatively, the Madebywho Chop Board would work great as a [serving tray](https://www.trendhunter.com/trends/system-tray), presenting different edibles in different areas. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 33% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Minimalist-kitchenware-design:** The trend towards minimalist design in cookware and kitchenware presents an opportunity for new kitchen products with simple, functional design. - **Multi-functional-cooking-tools:** The trend towards multi-functional cooking tools presents an opportunity for new kitchen products that serve multiple purposes and simplify the cooking process. - **Innovative-cutting-board-designs:** The trend towards innovative cutting board designs presents an opportunity for new kitchen products that improve the cooking experience through better functionality and usability. ### Industries Being Reshaped - **Kitchenware-manufacturing:** The kitchenware manufacturing industry can benefit from these trends by investing in research and development to create new products that meet changing consumer needs and preferences. - **Home-appliance-retail:** The home appliance retail industry can benefit from these trends by stocking new and innovative products that appeal to consumers seeking simplicity and functionality in their kitchen tools. - **Restaurant-supply:** The restaurant supply industry can benefit from these trends by offering innovative and efficient tools to improve food preparation processes and enhance the dining experience for customers. ## Related on Trend Hunter - [Intricate Wooden Serving Boards](https://www.trendhunter.com/trends/wooden-serving-board.md) - [Multifunctional Serving Boards](https://www.trendhunter.com/trends/convertible-serving-board-trio.md) - [Intelligent Preparation Cutting Boards](https://www.trendhunter.com/trends/4t7-smart-chopping-board.md) - [Multifunctional Kitchen Tools](https://www.trendhunter.com/trends/latticeboard-multipurpose-kitchen-board.md) - [High-Performance Cutting Boards](https://www.trendhunter.com/trends/the-steelport-steelcore.md) - [Hybrid Serving Boards](https://www.trendhunter.com/trends/viking-acacia.md) - [Design-Conscious Butcher Blocks](https://www.trendhunter.com/trends/caraway-prep-serve-butcher-block.md) - [Portable Knife-Equipped Cutting Boards](https://www.trendhunter.com/trends/baca-board.md) - [Expandable Construction Cutting Boards](https://www.trendhunter.com/trends/flexiboard.md)