# Nitro-Infused Ales The Refreshing New Beer is Made with Nitrogen and CO2 By Katherine Pendrill | Published 2015-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/made-with-nitrogen References: [uncrate](http://uncrate.com/stuff/guinness-nitro-ipa/) & [prnewswire](http://www.prnewswire.com/news-releases/introducing-guinness-nitro-ipa-a-nitrogen-infused-ipa-from-the-brewer-that-perfected-beer-nitrogenation-300146141.html) Guinness recently released an IPA that is made with nitrogen. Although Guinness is known for its signature stout, this [nitro-infused ale](https://www.trendhunter.com/trends/xbrew-lab-evernitro) offers a different kind of drinking experience. The new 'Nitro IPA' is a hoppy drink that contains the same qualities as a traditional Guinness pint. The new drink is brewed with Irish barley malt, roasted barley and [five different hop varieties](https://www.trendhunter.com/trends/chouffe-ipa). The beer made with nitrogen and CO2, which helps to balance out the hoppy taste. While some IPAs are on the bitter side, the new Nitro IPA has a balanced flavor and aroma. The drink also features the same long-lasting head and creamy mouthfeel that Guinness fans have grown accustomed to. The new Nitro IPA demonstrates that the [iconic brewing company](https://www.trendhunter.com/trends/guinness-0) is beginning to experiment with new beer varieties. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 75% | Activity: 41% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Nitro-infused Ales:** The trend of incorporating nitrogen into ales has gained popularity, offering a unique drinking experience. - **Experimenting with New Beer Varieties:** Brewing companies are pushing the boundaries and exploring new flavors and brewing techniques to cater to evolving consumer tastes. - **Balanced Flavors in Ipas:** There is a growing demand for IPAs with a balanced flavor profile, combining hoppy bitterness with a smooth and creamy mouthfeel. ### Sectors Adopting This - **Craft Beer:** Craft breweries are embracing the trend of nitro-infused ales and experimenting with nitrogen to create unique and flavorful beers. - **Beverage Packaging:** With the rise of nitro-infused ales, there is an opportunity for the beverage packaging industry to develop innovative packaging solutions that preserve the unique characteristics of these beers. - **Brewing Technology:** The demand for balanced IPAs and new beer varieties presents a disruptive innovation opportunity for brewing technology companies to develop methods and equipment that enhance flavor profiles and brewing processes. ## Related on Trend Hunter - [Non-Alcoholic Nitro Stouts](https://www.trendhunter.com/trends/nirvana-nitro-stout.md) - [Nitrogen-Infused Colas](https://www.trendhunter.com/trends/new-nitro-pepsi.md) - [Velvety White Nitro Beers](https://www.trendhunter.com/trends/nitro-beers.md) - [Rich Nitrogen-Infused Stouts](https://www.trendhunter.com/trends/caffreys-black-stout.md) - [Spirit-Infused Nitro Cold Brews](https://www.trendhunter.com/trends/spiritinfused-nitro-cold-brew.md) - [Alcoholic Cold-Brew Coffee Drinks](https://www.trendhunter.com/trends/cold-brew-coffee-beer.md) - [Nitro-Infused Cold Irish Coffees](https://www.trendhunter.com/trends/coldbrewed-irish-coffee.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Luxurious Nitro Cocktails](https://www.trendhunter.com/trends/inversion-nitro-cocktails.md)