# Co-Branded Soft Serve Treats Carvel's New Ice Cream Line-Up is Made with Ghirardelli Chocolate By Katherine Pendrill | Published 2016-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/made-with-ghirardelli References: [chewboom](http://www.chewboom.com/2016/06/01/carvel-introduces-new-ice-cream-flavor-made-with-ghirardelli/) & [prnewswire](http://www.prnewswire.com/news-releases/chocolate-lovers-rejoice-carvel-releases-new-soft-ice-cream-flavor-made-with-ghirardelli-300277659.html) To celebrate the start of summer, [Carvel](https://www.trendhunter.com/trends/carvel-and-biscoff-cookie) has introduced a new line-up of ice cream treats made with [Ghirardelli](https://www.trendhunter.com/trends/dubai-style-chocolate-sundae) chocolate. The partnership between the two brands gives consumers a new way to enjoy their favorite brand of chocolate in the form of a delicious warm-weather treat. The new Carvel line-up includes chocolate soft serve and hand-scooped ice cream, both of which are made with Ghirardelli chocolate. In addition to ice cream, the chain is also offering a Ghirardelli Shake, an ice cream sandwich called the Flying Saucer and a layered chocolate dessert dubbed the Sundae Dasher. Each of the new treats gives consumers a gourmet option when it comes to indulging in chocolatey ice cream desserts. The [co-branded ice cream line-up](https://www.trendhunter.com/trends/reeses-caramel-craze-blizzard) demonstrates how brands can work together to reinvigorate beloved food products such as soft serve ice cream. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Co-branded Food Products:** Opportunity for brands to collaborate and create unique food product lines. - **Gourmet Ice Cream:** Opportunity to elevate traditional ice cream products by using high-quality ingredients and creating unique flavor combinations. - **Indulgent Desserts:** Opportunity to cater to consumers' desires for delicious, high-end desserts that offer a unique experience. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore new collaborations and product lines to appeal to consumers' taste preferences and differentiate from competitors. - **Hospitality:** The hospitality industry can incorporate co-branded food products into hotel and restaurant menus to enhance guest experience and stay competitive. - **Retail:** The retail industry can collaborate with food brands to offer exclusive product lines and drive foot traffic to stores. ## Related on Trend Hunter - [Collaboration Cookie-Flavored Frozen Treats](https://www.trendhunter.com/trends/carvel-and-biscoff-cookie.md) - [Hybrid Brownie Ice Creams](https://www.trendhunter.com/trends/brookie-ice-cream.md) - [Collaboration Oat Milk Desserts](https://www.trendhunter.com/trends/carvel-and-oatly.md) - [Candy Bar-Inspired Sundaes](https://www.trendhunter.com/trends/sundae-dasher.md) - [Salty-Sweet Cold Brew Treats](https://www.trendhunter.com/trends/carvel-salted-caramel-cold-brew.md) - [Campfire-Themed Marshmallow Desserts](https://www.trendhunter.com/trends/carvel-2.md) - [Super-Premium Chocolate Ice Creams](https://www.trendhunter.com/trends/premium-chocolate-ice-cream.md) - [Revived Soft Serve Desserts](https://www.trendhunter.com/trends/soft-serve-flavor.md) - [Ice Cream Branding Initiatives](https://www.trendhunter.com/trends/ice-cream-cakes.md)