# Sustainable Made-to-Order Dresses KITRI's Business Model Helps to Avoid Unnecessary Waste By Laura McQuarrie | Published 2020-07-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/made-to-order-dresses References: [glamourmagazine](https://www.glamourmagazine.co.uk/article/kitri-dresses-waiting-list) & [kitristudio](https://kitristudio.com/collections/fresh-in) Dress label KITRI is disrupting the traditional e-commerce clothing experience by introducing [made-to-order dresses](https://www.trendhunter.com/trends/madetoorder-dresses). Already, some pieces have hundreds of eager consumers on waiting lists and the solution helps to bring awareness to the fact that the fashion industry produces a lot of waste. The label's new summer collection is being introduced with this new business model. As the KITRI team describes, "Once a style has sold out, we will open the new pre-order functionality, which allows us to only produce to demand, eliminating waste." Beyond offering a [sustainable approach to style](https://www.trendhunter.com/trends/breathable-materials) by carefully managing supply and demand, KITRI uses innovative fabrics and materials like orange fibers to replicate silk, pineapple leaves as a leather alternative and hemp to mimic the look and feel of linen. Image Credit: KITRI ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 70% | Activity: 46% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Made-to-order Fashion:** KITRI's made-to-order dresses disrupt the traditional e-commerce clothing experience, providing a sustainable solution to avoid unnecessary waste. - **Supply and Demand Management:** KITRI's approach to carefully managing supply and demand in the fashion industry highlights a disruptive innovation opportunity to reduce waste and improve sustainability. - **Innovative Sustainable Materials:** KITRI's use of innovative fabrics like orange fibers, pineapple leaves, and hemp creates an opportunity for disruptive innovation in the materials sector by providing alternatives to traditional fabrics. ### Who This Affects Most - **Fashion and Apparel:** KITRI's made-to-order business model and focus on sustainability present disruptive innovation opportunities in the fashion and apparel industry. - **E-commerce:** KITRI's disruptive approach to e-commerce by offering made-to-order dresses showcases an innovation opportunity for the e-commerce industry to embrace sustainability and waste reduction. - **Sustainable Materials:** KITRI's use of innovative fabrics and materials in their clothing line opens up disruptive innovation possibilities within the sustainable materials industry. ## Related on Trend Hunter - [Sophisticated Tie-Belt Dresses](https://www.trendhunter.com/trends/tiebelt-shirt-dres.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Sustainable Summer Dresses](https://www.trendhunter.com/trends/palma.md) - [Affordable Deadstock Apparel](https://www.trendhunter.com/trends/shein-1.md) - [Eco-Friendly Luxury Dresses](https://www.trendhunter.com/trends/luxury-dresses.md) - [Clothing Try-On Services](https://www.trendhunter.com/trends/rixo.md) - [Sustainable AI Fashion Platforms](https://www.trendhunter.com/trends/pronti-ai.md) - [Circular Non-Shrink Apparel](https://www.trendhunter.com/trends/john-lewis-3.md) - [Efficient Made-To-Order Wedding Services](https://www.trendhunter.com/trends/madetoorder-dresses.md)