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# Birthplace Ridiculing Dishware
Obama Releases a 'Made the the USA' Mug to Poke Fun at Doubters

By Jennifer Gosnell | Published 2012-08-28 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/made-the-the-usa-mug
References: [facebook](http://www.facebook.com/photo.php?fbid=10151128890961749&set=a.53081056748.66806.6815841748&type=1&relevant_count=1&ref=nf) & [store.barackobama](https://store.barackobama.com/obama-2012-store-home-outdoors/obama-2012-store-kitchen/made-in-the-usa-mug.html?source=socnet_20120825_BO_FB_USA_MUG2_MERCH&utm_medium=fb&utm_source=bo_fb&utm_campaign=socnet_20120825_BO_FB_USA_MUG2_MERCH)

The 'Made the the USA' Mug released by the Obama team is one of the smartest and most clever moves that any retailer has ever made. After being hounded by some select Republicans about his birthplace, religion and affiliations, the Obama team has released this mug to poke fun at their demand that a sitting U.S. President release his birth certificate.

After being verified by the state of Hawaii, there are still some doubters. However, what makes this awesome is all the people that will inevitably buy this mug because it links to such a ridiculous story. This bit of election memorabilia is a great way to have some fun while supporting a candidate.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 4% | Activity: 5% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Political Humor Merchandise:** The release of the 'Made in the USA' mug presents an opportunity for retailers to stock up on political humor merchandise for candidates and election campaigns.
- **Personalized Joke Products:** The success of the 'Made in the USA' mug shows a rising trend in personalized joke products targeted towards political enthusiasts.
- **Social Statement Merchandise:** There is an increasing demand for social statement merchandise like the 'Made in the USA' mug that people can purchase to show support or opposition to a particular idea.

### Industries Being Reshaped

- **Retail Industry:** The success of the 'Made in the USA' mug highlights an opportunity for retailers to tap into the market for political novelty products.
- **E-commerce Industry:** The rising trend in personalized joke products presents an opportunity for e-commerce companies specializing in customized merchandise.
- **Political Campaigns Industry:** There is an opportunity for political campaign managers to incorporate social statement merchandise into their fundraising and promotional efforts.

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