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# Gritty Craftsman Portraits
The Made Not Manufactured Series Captures Workers in Their Environment

By Meghan Young | Published 2013-02-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/made-not-manufactured
References: [itsnicethat](http://www.itsnicethat.com/articles/steve-kenward) & [stevekenward](http://www.stevekenward.com/)

The Made Not Manufactured photo series may seem familiar at first. That is because portraits of craftsmen in their workspace has been done before, most recently by photographer [Alessandro Venier](http://www.trendhunter.com/trends/alessandro-venier). In this case, the series focuses on craftspeople based in the United Kingdom. By using traditional skills to make something still relevant today, the Made Not Manufactured series shows how "passionate [they are] about what they do and take care in everything they produce," as written on the photographer's website.

Shot by photographer Steve Kenward, the Made Not Manufactured photo series has a bit of a gritty vibe due to expert use of [natural lighting](https://www.trendhunter.com/trends/nonnas-cam) as well as the focus on the workspace setting.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 47% | Activity: 24% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Craftsman Portraits:** Capturing skilled craftsmen in their workspace highlights the value of traditional skills in a modern context.
- **Made Not Manufactured:** The focus on craftsmanship and attention to detail in the Made Not Manufactured series showcases disruptive innovation opportunities in the field of artisanal production.
- **Gritty Aesthetic:** The use of natural lighting and focus on the workspace setting in the Gritty Craftsman Portraits trend presents opportunities for disruptive innovation in the field of industrial photography.

### Sectors Adopting This

- **Artisanal Crafts:** The Made Not Manufactured series emphasizes the significance of traditional craftsmanship, presenting opportunities for disruptive innovation in industries such as woodworking, pottery, and metalworking.
- **Photography:** The Gritty Craftsman Portraits trend showcases the potential for disruptive innovation in the photography industry by exploring unique lighting techniques and capturing authentic workspace environments.
- **Creative Content Creation:** The Craftsman Portraits trend offers opportunities for disruptive innovation in the field of creative content creation, allowing businesses to showcase skilled individuals and their unique stories in compelling ways.

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