# Olympic City Hoodies Livestock and Reigning Champ Collaborate on Made in Vancouver Polar Fleeces By Marissa Liu | Published 2010-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/made-in-vancouver References: [highsnobiety](http://www.highsnobiety.com/news/2010/02/12/livestock-x-reigning-champ-made-in-vancouver-polar-fleece/#more-94559) & [deadstock](http://deadstock.ca/catalog/index.php?page=browsegrid.php&categoryid=1106) While the world turns its attention to the city I grew up in for the next two weeks, Vancouver-based store Livestock and lifestyle brand [Reigning Champ](https://www.trendhunter.com/trends/junya-watanabe-man-x-reigning-champ) have teamed-up to create Made in Vancouver. This range of [polar fleece hoodies](https://www.trendhunter.com/trends/nike-boreas) and scarves is now available to make you look extra chic during any festivities you may be partaking in. Made with lightweight, super-warm [Polartec](https://www.trendhunter.com/trends/deep-sea-diver) Thermal Pro Fleece, the Made in Vancouver label is sure to help keep Olympic watchers, partiers and protesters warm. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 39% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Collaborative Fashion:** Disruptive innovation opportunity: Exploring partnerships between local stores and lifestyle brands to create unique and locally made fashion items. - **Polar Fleece Apparel:** Disruptive innovation opportunity: Developing eco-friendly and sustainably sourced polar fleece materials for winter clothing to meet increasing demand for warmth and comfort. - **Event-themed Fashion:** Disruptive innovation opportunity: Creating limited-edition clothing lines that cater to specific events or occasions, allowing consumers to express their support or enthusiasm. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Incorporating locally made, sustainable, and event-themed clothing items to attract environmentally conscious and event-focused customers. - **Textile Manufacturing:** Disruptive innovation opportunity: Developing new methods and materials for polar fleece production that are eco-friendly and can meet the growing demand for winter apparel. - **Event Merchandising:** Disruptive innovation opportunity: Collaborating with fashion brands to create exclusive event-themed merchandise that enhances the overall experience and engagement of event attendees. ## Related on Trend Hunter - [Versatile Sportswear Apparel](https://www.trendhunter.com/trends/reigning-champ-fw24-collection.md) - [Premium Athleticwear Collabs](https://www.trendhunter.com/trends/reigning-champ-and-golden-bear.md) - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md) - [Element-Ready Outerwear](https://www.trendhunter.com/trends/reigning-champ-goretex.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Performance Fleece Hoodies](https://www.trendhunter.com/trends/deep-sea-diver.md) - [Cozy Canadiana Apparel](https://www.trendhunter.com/trends/canada-ecofleece-crewneck.md) - [Highly Limited Garment Collabs](https://www.trendhunter.com/trends/junya-watanabe-man-x-reigning-champ.md) - [Transformative Olympic Kits](https://www.trendhunter.com/trends/team-canada-kit.md)