# Vibrant Sportswear Lines New Balance's Made in USA Season 3 Collection Celebrates Sport Heritage By Grace Mahas | Published 2023-06-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/made-in-usa-season-3 References: [newbalance](https://www.newbalance.ca/?ir)  [New Balance](https://www.trendhunter.com/trends/made-in-usa-2) is set to captivate sneaker enthusiasts and fashion lovers alike with the highly anticipated launch of their Made in USA Season 3 collection on June 16. This collection pays tribute to New Balance's sport heritage while presenting a vibrant range of colors that are sure to catch the eye. The Spring/Summer collection will be unveiled in three phases, each offering its own unique selection of stylish footwear and apparel. The FIRST RELEASE will showcase a limited-edition [990v6](https://www.trendhunter.com/trends/made-in-usa-990v6) quickstrike sneaker featuring a premium suede and mesh construction in captivating limestone and magenta shades. Additionally, a [990v4](https://www.trendhunter.com/trends/990-sneaker-model) and 998 pack will be released, adorned with vibrant purple tones. To complement the footwear, the initial release will also include a variety of apparel options, such as sweatpants, hoodies, crew necks, tee shirts, mesh tank tops, and nylon track suits. The SECOND RELEASE will introduce neutral tones and soft pastels across the 990v4, 990v6, and 996 sneakers, offering a more subdued yet stylish option. Finally, the THIRD RELEASE will feature shades of yellow, white, and green in the 990v4, 996, and 990v6 models, delivering a refreshing and energetic vibe. Fashion enthusiasts can look forward to accessing the collection on NewBalance.com and select global retailers starting June 16, 2023. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 15% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Sportswear Aesthetics:** Opportunity to create more unique, vibrant and visually appealing sportswear collections for fashion lovers. - **Limited Edition Sneaker Drops:** Opportunity for sneaker companies to create a sense of exclusivity and urgency around releases by offering limited edition colorways. - **Online Release Events:** Opportunity to leverage online release events to create excitement and buzz around new collection launches. ### Sectors Adopting This - **Sportswear:** Opportunity to innovate and explore more vivid color palettes and limited-edition releases to attract new customers. - **Fashion:** Opportunity for the fashion industry to embrace the sportswear aesthetics and to incorporate sportswear into everyday wear. - **Online Retail:** Opportunity for online retailers to leverage technology to enhance the customer experience during online release events and to create a sense of urgency to drive sales. ## Related on Trend Hunter - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/made-in-usa-2.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md) - [Neon-Tinged Dynamic Lifestyle Sneakers](https://www.trendhunter.com/trends/1906a-neon-pack.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Navy Blue-Inspired Sneakers](https://www.trendhunter.com/trends/made-in-usa-990v6.md) - [Vibrant Colorway Sneakers](https://www.trendhunter.com/trends/1906r-green-astral-purple.md) - [Summer-Ready Neutral Sneaker Sets](https://www.trendhunter.com/trends/1906-franchise.md) - [White Tonal Vintage Sneakers](https://www.trendhunter.com/trends/990v6-made-in-usa.md) - [Vibrant Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/fluorescent-colorway.md)