# Eccentric Red Suede Sneakers New Balance Coats the MADE in USA 990v2 and 990v3 in Red By Kanesa D | Published 2022-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/made-in-usa-990v2 References: [hypebeast](https://hypebeast.com/2022/8/new-balance-made-in-usa-990v3-m990tf3-990v2-m990ad2-hbx-release-info) & [hbx](https://hbx.com/men/brands/new-balance?utm_source=hypebeast.com&utm_medium=referral&utm_campaign=mens-2019-8-3013-hypebeast-en-affiliates-owned&utm_content=text-placement-editorial-post) [New Balance](https://www.trendhunter.com/trends/990v4-made-in-usa) has just debuted its MADE in USA 990v2 and 990v3 silhouettes in an all-new red shade, elevating the brand’s original design with the bold color. The collection is led by the 990v3 in ‘Scarlet,’ a sleek, all-day support sneaker that boasts pig suede uppers and an [ENCAP](https://www.trendhunter.com/trends/celestial-blue) midsole for added comfort. A gray ‘Marblehead’ shade decorates the ‘N’ logo, tongue, overlays, and parts of the midsole. Following the ‘Scarlet’ is the 990v2 in ‘Chrysanthemum,’ a red and navy trainer that also features pig suede uppers, but opts for a dark navy shade for the accents on the ‘N,’ logo, tongue, mesh, collar, and USA badge. The New Balance MADE in USA 990v3 and 990v2 are now available on the [HBX](https://www.trendhunter.com/trends/human-made-drop) website. Image Credit: Alex Hau, Hypebeast ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 53% | Activity: 30% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Bold Colored Sneakers:** With the release of red New Balance 990v2 and 990v3 silhouettes, there is an opportunity for other sneaker brands to experiment with bold colorways. - **Comfortable Sneaker Designs:** New Balance's use of pig suede uppers and ENCAP midsole technology indicates a trend towards creating fashionable yet comfortable sneakers. - **Usa-made Products:** New Balance's MADE in USA 990v2 and 990v3 sneakers appeal to consumers who prioritize American-made products and could influence similar trends in other industries. ### Who This Affects Most - **Footwear Industry:** Sneaker brands can disrupt the footwear industry by combining style and comfort in their designs. - **Fashion Industry:** The trend towards bold colored sneakers opens up opportunities for fashion brands to incorporate eye-catching statement pieces into their clothing lines. - **Manufacturing Industry:** The demand for made in USA products, like New Balance's 990v2 and 990v3 sneakers, could drive growth in other industries that prioritize domestic manufacturing and production. ## Related on Trend Hunter - [Monochromatic Suede Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-made-in-usa.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/made-in-usa-2.md) - [Vibrant Sportswear Lines](https://www.trendhunter.com/trends/made-in-usa-season-3.md) - [Navy Blue-Inspired Sneakers](https://www.trendhunter.com/trends/made-in-usa-990v6.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/933-sneaker.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990-sneaker-model.md) - [Dark Olive Green Sneakers](https://www.trendhunter.com/trends/dark-camo-colorway.md) - [White Tonal Vintage Sneakers](https://www.trendhunter.com/trends/990v6-made-in-usa.md) - [Dynamic Vibrant Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-2.md)