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# Ultra-Minimal Cotton Basic Tops
MINE and HANGEReering Launch the Made in the USA Capsule

By Amy Duong | Published 2020-11-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/made-in-the-usa-capsule
References: [hypebeast](https://hypebeast.com/2020/11/hangereering-mine-usa-capsule-collection) & [hangereering](https://www.hangereering.com/)

Japanese white t-shirt experts MINE launches a collaborative 'Made in the USA collection' with Macau-based fashion label HANGEReeing. The joint capsule is full of ultrabasic designs that are essential and minimal. The collection features pieces that are made from 100% cotton materials. It makes up a selection of basic tees, pocket tees, and long sleeve shirts.

Notably, this time, there are selections beyond just white options -- there are also a series of special garment-dye gray options. These are also made from premium cotton materials and boasts a middle-weight construction. The cut of the shirts gives it a relaxed look for the season. There is also a small branding detail at the back referencing HANGEReering with embroidery.

Image Credit: Hangereering

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 47% | Activity: 30% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **Ultra-minimal Design:** Fashion brands can benefit from creating simple and essential designs like the Made in USA capsule to meet the demand for timeless, versatile pieces.
- **Expanded Color Selection:** Expanding color options beyond the traditional white offers fashion brands new ways to differentiate their basic clothing collections.
- **Sustainable Materials:** The use of sustainable and premium materials, like 100% cotton, appeals to eco-conscious consumers and offers opportunities for fashion brands to show their commitment to sustainability.

### Who This Affects Most

- **Retail:** Retailers can benefit from offering ultra-minimal designs that appeal to consumer demand for simplicity and versatility.
- **Fashion:** The fashion industry can capitalize on expanded color options and sustainable materials to create new, disruptive clothing collections that meet evolving consumer preferences.
- **Textile:** By using premium materials and sustainable sources, textile manufacturers can offer innovative fabric options that cater to eco-conscious consumers and meet demand for ethically-made clothing.

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