# Moustache-Growing Campaigns 'Made in Movember' Encourages Support for Moustache Growers By Rahul Kalvapalle | Published 2014-11-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/made-in-movember References: [campaignbrief](http://www.campaignbrief.com/2014/10/new-made-in-movember-campaign.html) & [bbdo](http://www.bbdo.ca/news) Melbourne, Australia-based ad agency Urchin Associates has developed an innovative campaign, dubbed 'Made in Movember', to encourage Mo Bros and Mo Sistas, support moustache-growers and of course spread awareness about mens' health. Movember actually started in Melbourne back in 2003 before exploding into a global movement operating in 21 countries around the world. The 'Made in Movember' campaign aims to remind every one that while Movember may indeed be a global movement, it is sustained by Movember activists in smaller communities, making it important to show these people support. As part of the campaign, Melbourne-based Mo Bros and Mo Sistas will be given the chance to have their faces displayed on a big screen at the new Emporium building along with the 'Made in Movember Melbourne' wrap-around billboard. This is made possible thanks to [Gillette](https://www.trendhunter.com/trends/gradey-dick), the major partner for Movember. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 35% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Community-led Movember Campaigns:** Opportunity for businesses to develop localized campaigns that support moustache-growers and raise awareness about men's health in smaller communities. - **Global Expansion of Movember:** Space for businesses to capitalize on the global growth of Movember by creating international campaigns that engage participants from various countries around the world. - **Branded Partnerships with Movember:** Possibility for businesses to collaborate with Movember and become major partners or sponsors, gaining significant brand exposure and aligning with a popular cause. ### Where This Applies - **Advertising and Marketing:** Opportunity for advertising agencies and marketing firms to create innovative campaigns and strategies that support moustache-growers and promote men's health. - **Health and Wellness:** Potential for health and wellness companies to develop products or services specifically targeted towards men's health and use the Movember campaign to raise awareness and drive sales. - **Corporate Social Responsibility:** Space for businesses across various industries to engage in corporate social responsibility initiatives by supporting Movember, aligning with a cause and contributing to men's health research and support programs. ## Related on Trend Hunter - [Men-Targeted Mental Health Campaigns](https://www.trendhunter.com/trends/pringles-and-movember.md) - [Scannable Snack Charity Campaigns](https://www.trendhunter.com/trends/pringles-movember-campaign.md) - [Dapper-Themed Group Motorcycle Rides](https://www.trendhunter.com/trends/distinguished-gentlemans-ride.md) - [Heartfelt Men's Health Campaigns](https://www.trendhunter.com/trends/movember-2.md) - [Mental Health Snack Initiatives](https://www.trendhunter.com/trends/movember-tubes.md) - [Male-Targeted Emotional-Wellness Initiatives](https://www.trendhunter.com/trends/indigenous-men.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Empowering Menopause Campaigns](https://www.trendhunter.com/trends/live-your-best-menopause.md)