# Reclaimed Denim Sweatshirts Made In Lieu Creates Affordable, Limited Edition Pullovers By Meghan Young | Published 2012-11-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/made-in-lieu References: [refinery29](http://www.refinery29.com/made-in-lieu) & [madeinlieu](http://madeinlieu.com/) Take the denim craze to a whole new level thanks to Made In Lieu. Made In Lieu is a company that is hoping to redefine the classic [Canadian tux](https://www.trendhunter.com/trends/denim-tears-4) by making it even more casual. In place of buttons and a collar, there is...nothing! People can instead enjoy a [traditional pullover](https://www.trendhunter.com/trends/herdsman-sweater-collection) made out of a nontraditional fabric. In addition to stylishly standing out from one's peers, Made In Lieu provides a good service for the environment. It uses [reclaimed denim materials](https://www.trendhunter.com/trends/mango-jeans) in various washes from big companies. Unmarred by logos, stains, rips and other unsightly flaws, the limited edition pullovers are only $20 because of their scrappy origins. Made In Lieu is based in New York City. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Reclaimed Denim Fashion:** Creating sustainable fashion by using reclaimed denim materials to make stylish clothing and accessories. - **Affordable Limited Edition Clothing:** Providing consumers with access to unique and limited edition clothing at an affordable price point. - **Casualization of Classic Fashion:** Reimagining traditional fashion staples in more casual forms to match evolving consumer preferences and lifestyles. ### Who This Affects Most - **Fashion Industry:** Opportunity for fashion brands and retailers to incorporate sustainability and affordability into their brand ethos and manufacturing practices. - **Upcycling Industry:** Developing new upcycling technologies and solutions to create high-quality clothing and accessories from reclaimed materials. - **Direct-to-consumer Industry:** Disrupting traditional retail models by offering limited edition collections directly to consumers, bypassing middlemen and reducing costs. ## Related on Trend Hunter - [Cozy Canadiana Apparel](https://www.trendhunter.com/trends/canada-ecofleece-crewneck.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Laidback Indigo-Dyed Fashions](https://www.trendhunter.com/trends/buck-mason-indigodipped-collection.md) - [Effortless Worn-In Menswear](https://www.trendhunter.com/trends/imogene-willie.md) - [Denim-Upholstered Sofas](https://www.trendhunter.com/trends/denimupholstered-sofas.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [Brand-Collaborative Denim Staples](https://www.trendhunter.com/trends/lulus.md) - [Recycled Carbon-Made Jackets](https://www.trendhunter.com/trends/lululemon-3.md)