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# Chunky Avant-Garde Sneakers
New Balance Unveils the New NGR "MADE IN ENGLAND" Sneaker

By Grace Mahas | Published 2019-10-14 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/made-in-england
References: [allikestore](https://www.allikestore.com/default/new-balance-ngr-made-in-england-navy-grey-743351-60-10-113281.html) & [newbalance](https://www.newbalance.ca/?gclid=Cj0KCQjwuZDtBRDvARIsAPXFx3Ar64Oz--fpLvk0ybHgc_T1xWPDBENmWQVXL1zTcpjEoGlsOZg1WVIaAlXGEALw_wcB)

Fans of the streetwear sneaker brand [New Balance](https://www.trendhunter.com/trends/made-in-uk-2) may be drawn to its latest iteration of the classic M577 titled 'MADE IN [ENGLAND](https://www.trendhunter.com/trends/womens-aid-campaign).' As the name suggests, the sneakers are made in fair wage factories in England and will likely resonate with conscious consumers concerned with ethical standards in manufacturing.

These timeless sneakers boast a chunky white and grey sole with a combination of leather, suede, and mesh upper. The MADE IN ENGLAND sneaker boasts a navy and gray color palette with bright orange accents along the underside of the tongue and at the heel. Lastly, these New Balance shoes are designed for comfort thanks to the [ENCAP](https://www.trendhunter.com/trends/dark-camo-sneaker) Reveal technology that cushions and protects your foot.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 95% | Activity: 93% | Freshness: 9%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What Makes This Trend Stand Out

- **Ethical Manufacturing:** Expanding demand for ethically manufactured products creates opportunities for brands to emphasize fair wage factories and ethical standards in their manufacturing processes.
- **Chunky Sneakers:** The popularity of chunky sneakers presents an opportunity for brands to experiment with bold designs and unique color combinations to appeal to streetwear enthusiasts.
- **Comfort-driven Design:** The emphasis on comfort in sneaker design opens avenues for brands to develop innovative cushioning technologies that provide enhanced foot protection and comfort.

### Sectors Adopting This

- **Apparel Manufacturing:** The rise of ethical manufacturing practices in the apparel industry creates opportunities for brands to showcase their commitment to fair wages and sustainable production methods.
- **Footwear Industry:** Innovations in chunky sneaker designs and materials offer opportunities for footwear brands to cater to the growing demand for streetwear-inspired sneakers.
- **Sportswear Market:** The emphasis on comfort-driven design in sports footwear presents an opportunity for sportswear brands to create products that combine performance-enhancing features with superior comfort.

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