# City-Shaped Produce Packaging Made in BKLYN Herb Wrappers Assert the Contents' Local Origins By Amelia Roblin | Published 2013-04-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/made-in-bklyn-herb-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/04/made-in-brookyln-rooftop-garden-student.html) & [behance.net](http://www.behance.net/gallery/Made-in-Brooklyn-Rooftop-Garden/7663113) There really is no question as to from where the contents of Made in BKLYN herb packaging have come. Not only is the name of the brand, 'Made in Brooklyn' scrawled across each wrapper in bold black text, but the shape of the label perfectly matches the outline of the New York borough. Designer Matthew Krupitsky was responding to the fairly recent rise of [rooftop gardens](https://www.trendhunter.com/trends/innovative-packaging-solution) in the area and has proposed a method for [preparing vegetables for sale](https://www.trendhunter.com/trends/placon-crystal-seal-delectables) in a way that emphasizes the produce's origins. The Brooklyn-shaped paper is tear-proof as well as waterproof, making it both practical and iconic. It's been made in bright red, yellow and blue, and fastens together easily with a pair of tabs at the tips. BKLYN herb packaging can even be reused to hold other delicious greenery in your fridge. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Local-origin Packaging:** The rise of rooftop gardens and the desire for local produce is driving the trend of packaging that emphasizes the origins of the product. - **Iconic Packaging Design:** Packaging that incorporates iconic shapes or symbols related to the product's origin is becoming a popular trend, enhancing brand recognition and storytelling. - **Reusable Packaging Solutions:** The demand for sustainable packaging options is leading to the trend of creating packaging that can be easily reused or repurposed for other purposes. ### Sectors Adopting This - **Food and Beverage Packaging:** The food and beverage industry can explore innovative packaging designs that highlight the origin and story of their products. - **Sustainable Packaging:** The sustainable packaging industry can develop tear-proof and waterproof materials that are both practical and eco-friendly. - **Home Gardening:** The home gardening industry can leverage the trend of local-origin packaging to provide consumers with a sense of pride and connection to their homegrown produce. ## Related on Trend Hunter - [Freshness-Maximizing Microgreens Packaging](https://www.trendhunter.com/trends/upward-farms.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Retro-Inspired Tortilla Packaging](https://www.trendhunter.com/trends/tortilla-packaging.md) - [Fresh-Frozen Herb Brands](https://www.trendhunter.com/trends/dorot-gardens.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Self-Referential Peanut Packaging](https://www.trendhunter.com/trends/planters-peanuts.md) - [Resealable Lettuce Packaging](https://www.trendhunter.com/trends/sensei-farms.md)