# Rugged Lingerie Lookbooks 'My Darling Magpie' from 'Made by Noemi' is Industrially Seductive By Francis Tiangson | Published 2011-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/made-by-noemi References: [trendland.net](http://trendland.net/2011/02/07/made-by-noemi) & [madebynoemi](http://www.madebynoemi.com/) The Made by Noemi lookbook entitled My Darling Magpie features a gorgeous model in a rough and dirty environment. The photographs showcase the latest collection from Made by Noemi, which consists of [undergarments and leather goods](https://www.trendhunter.com/trends/boobwear-brand-nuudii). The images are visually stunning as the [bright colors](https://www.trendhunter.com/trends/stripe-stare-chocolate-collection) of the lingerie stand out vividly against the rubble and mess. Made by Noemi definitely knows how to put on a great display of its line. **Implications** - The loobook definitely showcases the elegant and aesthetic appeal of Noemi's lingerie. Despite its backdrop of a rugged and dirty environment, the elegance and allure of the collection shines through in an unmistakable way. Ladies will be feminine no matter where they are so long as they're donning a set of these undergarments. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 56% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Rugged Lingerie:** Opportunity for lingerie companies to incorporate rugged elements into their designs and marketing campaigns. - **Industrial Chic:** Opportunity for fashion and home decor industries to incorporate industrial elements into their products and designs. - **Contrasting Environments:** Opportunity for companies to use contrasting and unexpected environments in their advertising to create a memorable impact on consumers. ### Sectors Adopting This - **Lingerie:** Opportunity for lingerie companies to experiment with incorporating rugged and industrial elements into their product design and marketing campaigns. - **Fashion:** Opportunity for fashion companies to incorporate industrial elements into their designs to create an edgy and unique aesthetic. - **Photography:** Opportunity for photography companies to use contrasting and unexpected environments in their shoots to create a memorable and unique look for their clients. ## Related on Trend Hunter - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)