# Tropical Goth Lookbooks The MADE by BitchingAndJunkfood.com Collection Showcases Beach Fantasy By Alexandra Serrano | Published 2013-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/made-by-bitchingandjunkfoodcom References: [blog.bitchingandjunkfood](http://blog.bitchingandjunkfood.com/2012/11/made-by-bitchingandjunkfood-com-shot-by-alis-pelleschi/) & [bitchingandjunkfood](http://www.bitchingandjunkfood.com) Celebrating Internet subculture and impeccable design, the MADE by bitchingandjunkfood.com collection gives a fresh take to the Spring 2013 season. This lookbook portrays a "[sinister beach fantasy scene](https://www.trendhunter.com/trends/songs-of-siren)" that is captivating in more ways than one. For starters, it pairs moontan makeup with delectably printed design to make for [new age beach babe](https://www.trendhunter.com/trends/salty-mermaid) look that dazzles. MADE also utilizes GIFs by Alis Pelleschi and Sara Penney to draw attention to the design's detailing and to add a surreal twist that fascinates. The added movement adds a modernist element to each look. Photographer Alis Pelleschi captures the ultra-hip vibe of this Spring 2013 look book that was styled by Marion Bergin and Kathryn Blunden. Ultimately, the aesthetic seen in the MADE by bitchingandjunkfood.com look book sets a new standard for Spring 2013 [goth mermaid](https://www.trendhunter.com/trends/shells-jewel-collection). ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 88% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Goth Beachwear:** Opportunity to disrupt the swimwear industry by incorporating dark aesthetics and subculture-inspired designs into beachwear. - **Moontan Makeup:** Opportunity to disrupt the beauty industry by creating makeup products specifically tailored to enhance the goth beachwear aesthetic, such as dark sunscreens and moontan enhancers. - **GIF Lookbooks:** Opportunity to disrupt the fashion industry by incorporating GIFs and other interactive elements into lookbooks and fashion campaigns, providing a more immersive experience for consumers. ### Industries Being Reshaped - **Swimwear:** The incorporation of goth aesthetics and subculture-inspired designs in beachwear can disrupt the traditional swimwear industry by attracting a new demographic of consumers. - **Beauty:** The popularity of the moontan makeup trend presents an opportunity for the beauty industry to create products specifically targeted at goth beachwear enthusiasts. - **Fashion:** The utilization of GIFs and other interactive elements in fashion campaigns and lookbooks can disrupt the fashion industry by creating a more engaging and immersive experience for consumers. ## Related on Trend Hunter - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)