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# Dolls Made for Destruction
Easy Bernie Maddoff Bashing With Toys and DIY Projects

By Katie Cordrey | Published 2009-02-17 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/maddoff-bashing-dolls-made-for-destruction
References: [news.yahoo](http://news.yahoo.com/s/ap/20090216/ap_on_fe_st/toy_fair_madoff_doll_ylt=Ap_wGj3CHZw7_YcqsoCZpusDW7oF) & [nydailynews](http://www.nydailynews.com/money/2009/02/15/2009-02-15_toymaker_wants_bernie_madoff_doll_to_cra.html)

Here’s a smashing way to deal with that pent-up rage over the antics of Bernie Madoff. A vendor at this week’s New York Toy Show is offering a ‘Bash-Me-Bernie’ doll. For just under $100, you can destroy, or torture an [effigy of the super-villain scam artist](https://www.trendhunter.com/trends/wednesday-addams-collection) to your vengeful heart’s delight.

Madoff, in case you don’t know, is the fellow responsible for a Ponzi scheme that ripped off investors for about $50 billion.

You can see a little [video](http://www.nbcnewyork.com/news/local/Madoff__in_a_Devil_Suit_New_York.html) of the doll, enjoy an impromptu Bernie-Bashing-song in the video above, or wait until mid-summer when you'll be able to opt for the budget solution and use '[Printies](http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090213005651&newsLang=en)' to make your own Evil Bernie doll. Printies, "also make excellent voodoo dolls," according to the company’s president.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 16% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing)

## Key Themes

### Why This Trend Is Growing

- **Anti-financial Fraud Toys:** The creation of toys and DIY projects that allow individuals to physically destroy or torture effigies of known scam artists provides a unique way for people to express their anger and frustration towards financial fraud.
- **Therapeutic Release Through Destruction:** The development of products like the 'Bash-Me-Bernie' doll can serve as a therapeutic tool for individuals to release pent-up rage or emotional stress related to financial fraud scandals.
- **Customizable Voodoo Dolls:** The emergence of customizable voodoo dolls, such as the 'Printies' Evil Bernie doll, offers individuals a creative outlet for personal expression and symbolic representation of their feelings towards fraudsters.

### Industries Being Reshaped

- **Toy Manufacturing:** The toy manufacturing industry can explore opportunities for creating anti-fraud toys and DIY projects that cater to consumers seeking a unique way to engage with current events and express their emotions.
- **Therapy and Wellness:** The therapy and wellness industry can integrate products like the 'Bash-Me-Bernie' doll as a novel approach to stress relief and emotional catharsis for individuals affected by financial fraud scandals.
- **Arts and Crafts:** The arts and crafts industry can capitalize on the demand for customizable voodoo dolls, like the 'Printies' Evil Bernie doll, by offering DIY kits and materials for personalization and self-expression.

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