# Brooding Beached Nomad Shoots Maddison Whitford Lenses the Mystical ‘Haunted Hippie' S By Sophia Pelka | Published 2012-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maddison-whitford References: [fashionising](http://www.fashionising.com/pictures/p--Haunted-Hippie-by-Maddison-Whitford-13843-1841998.html) & [ngarlaayildana.au](http://ngarlaayildana.com.au/) Maddison Whitford is a young Autralian-based photographer. She combines her passion for the ocean with bush lands to render highly naturalistic photographs. Her ‘Haunted Hippie’ series explores humans relationship with land, evoking feelings of familiarity and warmth through tones and emphasized texture. The artist juxtaposes soft focus on nature with a sharp and highly defined focus on the subject, alluring the audience with a more dynamic review of nature. The scene is on both a beach and in the woods, creating an apparent nostalgia for summer, and [connection to the earth](https://www.trendhunter.com/trends/highwood-installation). The model is adorned with sunny face jewels, stacked bangles and [breezy apparel](https://www.trendhunter.com/trends/sel-de-mer). The makeup was done by Mickeela Whitford, favoring [rusty tones](https://www.trendhunter.com/trends/acidic-americana) to bring out the model’s piercing green eyes. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 44% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Nature-inspired Photography:** The trend of using natural settings and elements in photography captures consumers' desire to connect with the environment and presents opportunities for companies to leverage sustainable practices and materials. - **Nostalgic Fashion:** A trend towards fashion that conveys a sense of nostalgia for past eras presents opportunities for companies to create vintage-inspired lines or reimagined iconic pieces. - **Minimalist Makeup:** A trend towards minimalist makeup that enhances natural features instead of covering them up presents opportunities for companies to launch lines of clean, natural beauty products. ### Industries Being Reshaped - **Fashion:** The fashion industry can draw on the use of nostalgic motifs in photography to develop new styles and products that tap into current consumer sentiments around sustainable, natural fashion. - **Photography:** The photography industry can respond to the trend of using natural elements with eco-friendly equipment manufacturing and by exploring innovative printing or editing techniques. - **Beauty:** Beauty companies can tap into trend towards minimalism in makeup to develop product lines that cater to consumers seeking clean, natural products that enhance their natural beauty. ## Related on Trend Hunter - [Human Nature-Themed Art Galleries](https://www.trendhunter.com/trends/sea-im-awake.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [Chalk Streams Exhibits](https://www.trendhunter.com/trends/british-conceptual-landscape-photographer.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Australian Linen Garment Capsules](https://www.trendhunter.com/trends/nomad-the-label.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md)