# Epic Gaming Sports Packs Get Ready for Football Madness with the Madden NFL 12 VIP Kit By Matt Ho | Published 2011-08-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/madden-nfl-12-vip-kit References: [freshnessmag](http://www.freshnessmag.com/2011/08/17/ea-sports-madden-nfl-12-kit/) & [facebook](http://www.facebook.com/EAInsiderDeals?ref=ts) Aside from watching and playing football in the field, the Madden NFL 12 VIP Kit would make hardcore fans just as happy when they duke it out on the big screen. Most guys love video games just as much as they do sports, so how do they get the best of both worlds? By trying to win the epic Madden NFL 12 VIP Kit. [EA Sports](https://www.trendhunter.com/trends/ingame-appearance) had the name right when they say "VIP" because this kit is packed full of goodies. Fans will receive a pair of [Monster](https://www.trendhunter.com/trends/monster-energy) headphones, a New Era snapback cap, a customized silver [PS3](https://www.trendhunter.com/trends/rpcs3-overlay) with the words "IT'S TIME" on the front and, of course, the game itself. Want to get one of these bad boys? Head over to EA's insider deals and try to win this exclusive kit now! ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 15% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Gaming Sports Crossover:** Opportunity for sports brands to partner with video game companies to create immersive gaming experiences. - **Branded VIP Kits:** Opportunity for companies to create limited edition kits with exclusive merchandise and customized products to engage and reward their most loyal customers. - **Sports Gaming Accessories:** Opportunity for accessory brands to create specialized gaming gear tailored for sports-themed video games. ### Where This Applies - **Sports Merchandise:** Opportunity for sports merchandise companies to expand their offerings by collaborating with video game companies and creating custom merchandise. - **Video Game Industry:** Opportunity for video game companies to create special edition VIP kits that enhance the gaming experience and offer exclusive rewards. - **Consumer Electronics:** Opportunity for consumer electronics brands to collaborate with video game companies to create customized gaming consoles and accessories. ## Related on Trend Hunter - [Football-Themed Snack Kits](https://www.trendhunter.com/trends/fieldgoods-x-days-euros-bundle.md) - [Custom Football Team Headphones](https://www.trendhunter.com/trends/sony-x-nfl.md) - [Sporty Fridge TVs](https://www.trendhunter.com/trends/fridge-tv.md) - [Football-Watching Tiny Homes](https://www.trendhunter.com/trends/18-week-pack.md) - [Virtual Reality Sports Games](https://www.trendhunter.com/trends/vr-football.md) - [Assorted Football-Inspired Apparel](https://www.trendhunter.com/trends/pacsun-x-wild-collective.md) - [Sports-Themed Grooming Tools](https://www.trendhunter.com/trends/gillette-1.md) - [Home Improvement-Branded Games](https://www.trendhunter.com/trends/ingame-appearance.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md)