# Urbanized Outdoor Bags Madden Equipment Creates Sleek Backpacks and Daytrippers for City Dwellers By Meghan Young | Published 2014-11-26 | World Source: Trend Hunter, https://www.trendhunter.com/trends/madden-equipment References: [coolhunting](http://www.coolhunting.com/travel/madden-equipment-backpacks.php) & [maddenequipment](http://maddenequipment.com/) Madden Equipment is a brand based in Boulder, Colorado, that focuses on giving outdoor-focused packs an urban twist for city dwellers. Although still extremely practical, Madden Equipment's collection of [packs, knapsacks and daytrippers](https://www.trendhunter.com/trends/patagonia-refugio-daypack-30l) are much more streamlined to ensure that they fit into the stylish lives of urbanites. It is important to note that Madden Equipment was recently revitalized after a 10 year hiatus. It is only with its return that a concentration on more [stylish silhouettes](https://www.trendhunter.com/trends/traverse-backpack) became a focus. Cool Hunting writes, "Most of the original machines, patterns and employees from the early days of Madden are part of the brand's revival with updated [technical materials](https://www.trendhunter.com/trends/coalax-lancer300) like ultra-tough Cordura outers and the occasional technology-friendly feature not built into the original designs, such as sleeves for hydration reservoirs and laptops." ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Urbanized Outdoor Bags:** Opportunity for innovative urban-focused backpack designs that combine style and functionality. - **Streamlined Packs and Knapsacks:** Opportunity to create sleek and practical outdoor bags that cater to the needs and aesthetics of city dwellers. - **Revitalization of Legacy Brands:** Opportunity to revive established brands and update their offerings with modern materials and features. ### Who This Affects Most - **Fashion Accessories:** Fashion designers can explore the market of urban outdoor bags that merge fashion with functionality. - **Outdoor Gear:** Outdoor equipment manufacturers can tap into the urban market by developing streamlined packs and knapsacks designed for city use. - **Legacy Brands:** Companies specializing in reviving and reimagining legacy brands can find opportunities in breathing new life into established outdoor gear companies. ## Related on Trend Hunter - [Urbanite EDC Backpack Designs](https://www.trendhunter.com/trends/kifaru-backpacks.md) - [Outdoor Utility Bags](https://www.trendhunter.com/trends/apc-x-gregory.md) - [Eco-Friendly Functional Bags](https://www.trendhunter.com/trends/apex-duffle-collection.md) - [Organization-Forward Backpack Drops](https://www.trendhunter.com/trends/matrix-backpack.md) - [Eco-Luxe Professional Backpacks](https://www.trendhunter.com/trends/apex-30.md) - [Tactical Tech-Infused Backpacks](https://www.trendhunter.com/trends/coalax-lancer300.md) - [Robust Recycled Hiker Backpacks](https://www.trendhunter.com/trends/ultralight-hiking-backpack.md) - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [EDC Urbanite Backpack Designs](https://www.trendhunter.com/trends/traverse-backpack.md)