# Trippy Retro Spring Apparel Levi's Vintage Clothing Nods to British Madchester Culture for SS21 By Amy Duong | Published 2021-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/madchester References: [hypebeast](https://hypebeast.com/2021/3/levis-vintage-clothing-spring-summer-2021-lookbook-collection) [Levi's](https://www.trendhunter.com/trends/stssy-and-levis-1) Vintage Clothing introduces the new collection for the Spring/Summer 2021 season inspired by the British Madchester culture. The seasonal range celebrates the trippy energy using baggy silhouettes and a bold tonal palette. Madchester was a time where clothing designers such as The Stone Roses, New Order, and [Happy Monday](https://www.trendhunter.com/trends/the-cowgirl-coffee) thrived, exuding a sense of bouncy dance and instruments. The clothing items during the time follows the music themes, creating billowing silhouette and slouched shapes. This season, Levi's Vintage Clothing captures that same energy and delivers bright smocks, bright varsity jackets, rainbow tonal parkas, [graphic tees](https://www.trendhunter.com/trends/de-la-soul-x-levis), and much more. The apparel are marked with artwork that are drawn specifically from Central Station for a bold look. Image Credit: Levi's ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 3% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Trippy Apparel:** The use of trippy designs and bold tonal palettes in clothing collections inspired by music and culture present an opportunity for designers to create unique and eye-catching apparel items. - **Vintage Clothing:** The resurgence in popularity of vintage clothing presents an opportunity for retailers to offer unique and sustainable pieces that appeal to consumers looking for a more conscious approach to fashion. - **Music-inspired Fashion:** Drawing inspiration from music and musicians in fashion design allows for the creation of apparel collections that capture the energy and vibe of a specific musical era or genre. ### Where This Applies - **Fashion Retail:** Clothing retailers can take advantage of the popularity of vintage clothing and music-themed apparel by offering unique and sustainable pieces that resonate with consumers on a deeper level. - **Graphic Design:** The demand for eye-catching and bold graphics in fashion collections inspired by music and culture presents an opportunity for graphic designers to showcase their skills and create innovative designs. - **Textile Manufacturing:** The use of bold and trippy designs in fashion collections provides opportunities for textile manufacturers to utilize new printing technologies and techniques to create unique fabrics and patterns. ## Related on Trend Hunter - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md) - [Manchester Street Legacy Clothing](https://www.trendhunter.com/trends/northern-quarter.md) - [Vintage Band T-Shirt Capsule](https://www.trendhunter.com/trends/sonic-youth-band-tee.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Vintage Co-Branded Racing Gear](https://www.trendhunter.com/trends/levis-5.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Denim Pride Collections](https://www.trendhunter.com/trends/rainbow-rodeo.md)