# Color-Coded Coffee Merchandising Madcap Coffee's Displays Spotlight Polychromatic Packaging By Jana Pijak | Published 2017-01-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/madcap-coffee References: [sprudge](http://sprudge.com/a-new-madcap-coffee-is-now-open-at-the-grand-rapids-downtown-market-114239.html) & [madcapcoffee](https://madcapcoffee.com/) Madcap Coffee recently opened a kiosk in the heart of Grand Rapids' Downtown Market which marries understated design details and eye-catching branding. Despite of its limited square footage, the kiosk boasts artisanal appliances and ensures its product is front and center with displays that highlight [polychromatic packaging](https://www.trendhunter.com/trends/modernized-coffees). The kiosk also offers a selection of at-home brewing supplies and [branded merchandise like t-shirts](https://www.trendhunter.com/trends/starbucks-x-mofusand). Opting for fixtures and design details that are mostly white or stainless steel, Madcap Coffee creates an accessible kiosk with wraparound bar seating and built-in wall shelving -- allowing for stellar merchandising. The brand's black packaging is accented with highlighter-hued labels in different shades that vary according to flavor. Each package is showcased against a stark white backdrop, gaining the attention of visiting coffee fans who wish to take home a bag pf fresh Madcap Coffee. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 39% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Polychromatic Packaging:** Brands can leverage polychromatic packaging to create eye-catching displays and attract attention to their products. - **Accessible Kiosk Design:** Businesses can utilize accessible kiosk design with built-in wall shelving and wraparound bar seating to create an inviting and efficient merchandising space. - **Artisanal At-home Brewing:** There is an opportunity for businesses to meet the demand for at-home brewing supplies by offering artisanal options that cater to coffee enthusiasts. ### Who This Affects Most - **Coffee:** The coffee industry can benefit from incorporating polychromatic packaging to enhance in-store displays and attract customers. - **Retail:** In the retail industry, businesses can implement accessible kiosk design principles to optimize merchandising and improve customer experience. - **E-commerce:** E-commerce platforms can capitalize on the growing demand for artisanal at-home brewing supplies by offering a wide range of options for coffee enthusiasts to purchase online. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Colorful Box-Like Coffee Machines](https://www.trendhunter.com/trends/food-coffee-machine.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md)