# Monstrous Squish Toys The Madballs x Kidrobot Collection Features Balls Shaped Like Monster Heads By Joey Haar | Published 2018-03-05 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/madballs-x-kidrobot References: [bloody-disgusting](http://bloody-disgusting.com/toys/3481488/three-new-madballs-now-available-kidrobot/) & [kidrobot](https://www.kidrobot.com/collections/madballs/products/madballs-foam-balls-series) The Madballs x Kidrobot collection is a boon for both 80s nostalgists and modern kids alike. The toys, which are based off of the fad hit from the 80s, feature designs that are simultaneously adorable and disgusting, with squishy foam molded into the shape of various monsters, ghouls, and anatomy. In true Kidrobot fashion, the Madballs x Kidrobot collection stays true to the original designs from the toys' heyday. The four-inch foam figures feature fan favorites like Dust Brian, Horn Head, Screamin' Meamie, Skull Face, Slobulus, Swine Sucker, Freaky Fullback, and Lock Lips. Though the gross-out toys are bound to appeal to modern, slime-obsessed kids, they're also an enticing purchase for 80s kids who've never fully let go of the joys of their childhood. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Squish Toy Resurgence:** The re-emergence of childhood squish toys has created opportunities for nostalgic brands and new designers to innovate and expand the product offering. - **Nostalgic Design:** There is an increasing demand for the re-release of classic designs and products to cater to a generation's yearning for childhood memories. - **Dual Demographic Toys:** Designing toys that appeal to both children and adults is a growing trend, creating new avenues for brands to target multiple markets. ### Where This Applies - **Toy Manufacturing:** The evolution of toy design to now cater to adult collectors has changed the way toy manufacturers approach innovation and product development. - **Entertainment Merchandise:** As nostalgia for childhood classics continues to rise, brands are re-releasing merchandise to tap into a growing market of adults who want to reconnect with their past. - **E-commerce Retail:** The rise of e-commerce has provided a global platform for brands to distribute and sell their merchandise, offering a wider reach for targeted marketing efforts. ## Related on Trend Hunter - [Interactive Monster Collectibles](https://www.trendhunter.com/trends/smashers-horror-house.md) - [Expanding Plush Collectibles](https://www.trendhunter.com/trends/miraball.md) - [Sensorial Anime Dolls](https://www.trendhunter.com/trends/bedhedz.md) - [Sensory ASMR-Style Toys](https://www.trendhunter.com/trends/incredible-group.md) - [Collectible Sensory Toys](https://www.trendhunter.com/trends/moj-moj.md) - [Film Character Plush Toys](https://www.trendhunter.com/trends/kpop-demon-hunters-squishmallows.md) - [Nostalgic Blind Toy Series](https://www.trendhunter.com/trends/teletubbies-say-hello.md) - [Candy-Scented Squish Toys](https://www.trendhunter.com/trends/squishi-products.md) - [Plush-Inspired Sensorial Cosmetics](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows.md)