# Wax Fashion Week Replicas The Madame Tussauds LFW Experience Features a Wax Kendall Jenner By Rebecca Byers | Published 2016-02-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/madame-tussauds-lfw References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-madame-tussauds-unveils-brand-packed-lfw-experience/brands/article/1382692) The Madame Tussauds LFW experience is an immersive multi-sensory exhibition that features a statue of Kendall Jenner and plenty of branded content. The intriguing experience has been unveiled ahead of London Fashion Week and champions many of the sponsor brands from the fashion event such as [Maybelline](https://www.trendhunter.com/trends/maybelline-new-york) New York and and Toni & Guy. The multi-sensory Madame Tussauds LFW experience was opened to the public in early February 2016 and boasts a contest component, in that guests who spot a special golden clothing tag will be entered into a draw to receive a gift basket of Maybelline New York, Toni & Guy and [Lavazza](https://www.trendhunter.com/trends/dolcevita-coffee-line) products. The experience also features wax replicas of Cara Delevingne and [American Vogue](https://www.trendhunter.com/trends/the-american-council-of-the-blind) editor-in-chief Anna Wintour. Image Credit: Campaign ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Immersive Experiences:** Creating immersive multi-sensory exhibitions that engage guests on a deeper level. - **Brand Partnerships:** Forming strategic partnerships with sponsor brands to promote the event and increase brand awareness. - **Contest Marketing:** Using contests to incentivize participation and create buzz around the event. ### Industries Being Reshaped - **Entertainment:** Creating immersive experiences using wax replicas in entertainment industry events. - **Fashion:** Partnering with fashion brands to create branded content and promote events like fashion weeks. - **Beauty:** Collaborating with beauty brands to offer gift baskets and showcase their products in immersive experiences. ## Related on Trend Hunter - [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Runway-Inspired Fashion Dolls](https://www.trendhunter.com/trends/luv-fashion-doll.md) - [Immersive Fashion Week Events](https://www.trendhunter.com/trends/fashion-week-fall-2024.md) - [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md) - [Unique Cosmetics Launch Events](https://www.trendhunter.com/trends/london-newsstand-popup.md) - [Horror-Themed Overnight Experiences](https://www.trendhunter.com/trends/warner-bros-icons-of-horror.md) - [Virtually Outfitted Landmarks](https://www.trendhunter.com/trends/nuptse-1996-jacket.md)