# Peek-a-Boo Couture Catalogs The Madame Peripetie Spring/Summer 2014 Campaign Embodies Elegance By Jana Pijak | Published 2013-10-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/madame-peripetie-springsummer-2014 References: [inspirefirst](http://www.inspirefirst.com/2013/10/11/campaign-ss14-madame-peripetie-2/) & [madameperipetie](http://www.madameperipetie.com/) The Madame Peripetie Spring/Summer 2014 collection catalog combines organic cut-outs with the label's opulent accessory pieces. The collaged image series captures elegant portraits of a model who is dressed in laser-cut bodices, decorative leather harness accessories and dynamic statement belts while posing amidst a washed-out studio setting. The brunette beauty peeks through a series of free-formed vignettes that reveal only a hint of the label's intricately constructed creations. Bringing its surreal art inspiration to life, this visually dynamic ad campaign stays true to the label's ornate aesthetic. The Madame Peripetie Spring/Summer 2014 collection highlights a range of intricately embellished accessories that are made with the help of sophisticated laser-cutting techniques. Though modern, this image series exudes a couture sensibility of years past. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 57% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Organic Cut-outs:** Opportunities for disruptive innovation exist in the development of new techniques or technologies for creating unique and intricate cut-out designs in fashion. - **Laser-cutting Techniques:** New innovative ways of using laser-cutting techniques can lead to the creation of more intricate and detailed accessories in the fashion industry. - **Surreal Art Inspiration:** Exploring the intersection of fashion and art can lead to disruptive innovation in creating visually dynamic and avant-garde ad campaigns. ### Where This Applies - **Fashion:** The fashion industry can explore the use of organic cut-outs and laser-cutting techniques to create unique and intricate designs in clothing and accessories. - **Advertising:** The advertising industry can find opportunities for disruptive innovation by incorporating surreal art inspiration into their campaigns, creating visually captivating and memorable advertisements. - **Design:** The design industry can explore new ways of using laser-cutting techniques and organic cut-outs to create innovative and intricate designs in various products, such as furniture or home decor. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Pointelle Intimates Capsules](https://www.trendhunter.com/trends/summer-of-intimates.md)