# Opulent Overcast Editorials The Madame of the Cloud by Que Duong Boasts a Haute Haze By Alexandra Serrano | Published 2012-08-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/madame-of-the-cloud-by-que-duong References: [designscene.net](http://www.designscene.net/2012/08/madame-cloud-duong.html) With its dim brume, the Madame of the Cloud by Que Duong is poetic. Emotive imagery translates into the blue-hued overlay of this fashion story. With delightful haze of gloomy weather, the combination of a foggy setting with stunning garments entices with a substantially different approach to [fall attire](https://www.trendhunter.com/trends/szane-fall-2025). Captured by photographer Que Duon, the spread is a vivacious show of [muted indigo](https://www.trendhunter.com/trends/jiyongkim-fw25) with splashes of burning scarlet that adhere to a [fantastical conceptualized autumn climate](https://www.trendhunter.com/trends/khaotique-noir). Model Evgeniya Maslovskaya sports a variety of wrap dresses, maxi skirts, fur trimmed overcoats and pencil skits that are on par with the seasonal runway offerings. When paired with the gravity-defying top knot by Lynn Tucker, the styles are given an edge of eclecticism. Styled by Veronica Cheri, the editorial is a show of functional fashion with a dramatically overcast enchantment. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 58% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Haute Haze Fashion:** Opportunities for fashion brands to incorporate foggy and dim weather elements into their fall collections. - **Fantastical Atmosphere Photography:** Opportunities for photographers and visual artists to experiment with creating whimsical and surreal environments for fashion editorials. - **Eclectic Styling:** Opportunities for stylists to mix and match unexpected elements to create unique fashion looks. ### Who This Affects Most - **Fashion:** The fashion industry can incorporate elements of dim weather and whimsy into upcoming fall collections. - **Photography:** An opportunity for fashion photographers to create fantastical environments and capture emotive imagery. - **Styling:** Stylists can explore and experiment with eclectic styling to create bold and unique fashion looks. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)