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# Paper-Crafted Editorials
Hattie Newman Creates Artwork for the Madame Magazine March 2014 Issue

By Farida Helmy | Published 2014-06-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/madame-magazine-march-2014
References: [hattienewman.tumblr](http://hattienewman.tumblr.com) & [magazines.airfrance](http://magazines.airfrance.com/en/air-france-madame/159-april-may-2014/)

The artwork used in this Madame Magazine March 2014 editorial shows the world that Hattie Newman is an exceptionally talented artist who creates lovingly crafted paper objects.

The London-based designer works mostly with the [cut-paper aesthetic](https://www.trendhunter.com/trends/museum-for-papirkunst) and makes them come to life—just look at the details and the amount of work, skill and thought put into the work for the Madame Magazine March 2014 spread.

The [paper dresses](https://www.trendhunter.com/trends/femininity-in-bloom) and set design showcase Newman’s craftsmanship and creative prowess when it comes to working with paper, and how she is able to so aptly portray anything so vividly. The [avant-garde 3D works of art](https://www.trendhunter.com/trends/hm-x-glenn-martens) for this spread are bound to get her a lot of attention.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 90% | Activity: 67% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Paper Artistry:** Opportunity for businesses in the crafting, event planning and marketing industries to explore the use of paper art to enhance brand promotion, advertising and decoration.
- **3D Artwork:** Opportunity for businesses in the film, advertising and gaming industries to adopt 3D cut-paper art as an innovative visual medium to create stunning and memorable graphics and animations.
- **Handmade Design:** Opportunity for businesses in the fashion, furniture and home decor industries to leverage handmade design, including paper crafting, to create unique and personalized products that appeal to consumers.

### Industries Being Reshaped

- **Publishing:** Publishers can collaborate with paper artists like Hattie Newman to create visually compelling and innovative editorial designs for magazines and books.
- **Arts and Crafts:** The arts and crafts industry can cater to a growing demand for unique and handmade paper products, such as wedding invitations, greeting cards, and custom decor.
- **Advertising:** Advertising agencies can incorporate 3D cut-paper art and other forms of handmade design into their campaigns to create memorable and distinctive branding experiences for clients.

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