# Underground Pooltography Beautiful Models Take a Dip for the Madame Germany May 2010 Issue By Luisa Amanda Gomes | Published 2010-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/madame-germany-may-2010 References: [fashiongonerogue](http://fashiongonerogue.com/thomas-rusch-madame-germany-may-2010/) & [amazon](http://www.amazon.com/Madame-Germany/dp/B00007KZ75?tag=trenhunt0f-20) The latest editorial for the Madame Germany May 2010 issue stars the beautiful and stunning models, Anastasia Gorron and Benedicte de Barrochez. Photographed by Thomas Rusch, he excellently portrays the wonderful world of water submersion with the help these breath-holding models. The photoshoot mainly centers on the [swimming outfits](https://www.trendhunter.com/trends/dandy-del-mar), as it’s very hard to see their lovely faces since they’re covered by a multitude of bubbles. Viewers end up admiring the amazing structures of their bodies underwater as well as the [swimsuits](https://www.trendhunter.com/trends/new-swim-collection). ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 92% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Underwater Photography:** Disruptive innovation opportunity: Develop waterproof cameras and equipment specifically designed for underwater photography, catering to the growing demand for capturing unique underwater moments. - **Fashion Submersion:** Disruptive innovation opportunity: Create innovative swimwear designs that enhance the visual appeal underwater, combining functionality and style for an immersive fashion experience. - **Water-based Editorials:** Disruptive innovation opportunity: Collaborate with fashion magazines to create underwater editorials that showcase the artistic possibilities of water submersion, opening up new storytelling and visual opportunities. ### Industries Being Reshaped - **Photography Equipment:** Disruptive innovation opportunity: Develop specialized underwater photography equipment such as waterproof cameras, lenses, and lighting to cater to the growing demand for capturing underwater moments in various industries. - **Swimwear and Fashion:** Disruptive innovation opportunity: Integrate advanced materials and designs into swimwear that not only provide functional advantages underwater but also create visually captivating experiences for swimmers and photographers alike. - **Fashion Magazines:** Disruptive innovation opportunity: Embrace water-themed editorials and collaborate with photographers and models to create unique underwater fashion stories that push the boundaries of traditional fashion photography and captivate readers with immersive visuals. ## Related on Trend Hunter - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Luxurious Pool Clubs](https://www.trendhunter.com/trends/bombon-pool-club.md) - [Asymmetrical Ultra-Compact Pools](https://www.trendhunter.com/trends/faraway-pool.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md)