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# Sci-Fi Seaside Shoots
The Madame Germany 'Cool Glam' Editorial Stars Annabella Barber

By Meghan Young | Published 2012-02-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/madame-germany-cool-glam
References: [fashiongonerogue](http://fashiongonerogue.com/annabella-barber-jamie-nelson-madame-germany-march-2012/) & [madame.de](http://www.madame.de/)

The Madame Germany 'Cool Glam' editorial is rife with black and white ensembles that give the seaside setting a dystopian feel. In turn, the blazing sun, blue skies and cracked earth accentuate the [futuristic aesthetic](https://www.trendhunter.com/trends/the-future-is-not-set) of each outfit.

Lensed by New York-based fashion photographer Jamie Nelson for the magazine's March 2012 issue, the Madame Germany Cool Glam editorial stars New Zealand model Annabella Barber. With a strict style in mind, stylist Hanni Pontanni selected a range of elegant pieces from label's such as [Gucci](https://www.trendhunter.com/trends/springsummer-2024), [Chanel](https://www.trendhunter.com/trends/claudia-schiffer-barbie) and Pringle of Scotland. Predominantly white, the shirts, dresses and pants are all lined in black, giving them a geometric quality that adds to their futuristic appeal. The dramatic eye makeup was done by Lottie.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 77% | Activity: 63% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Black and White Fashion:** Disruptive innovation opportunity: Develop eco-friendly black and white clothing lines using sustainable materials and production methods.
- **Seaside Dystopian Aesthetic:** Disruptive innovation opportunity: Create virtual reality experiences that combine real-world beach environments with dystopian elements for immersive storytelling and entertainment.
- **Geometric Fashion:** Disruptive innovation opportunity: Introduce 3D printing technology in the fashion industry to create complex geometric designs that push the boundaries of traditional clothing manufacturing.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Utilize sustainable and innovative materials to create futuristic fashion collections that incorporate black and white color schemes.
- **Virtual Reality:** Disruptive innovation opportunity: Develop virtual reality platforms and experiences that blend real-world beach locations with dystopian elements to create unique storytelling and immersive entertainment.
- **3D Printing:** Disruptive innovation opportunity: Revolutionize the fashion industry by using 3D printing technology to produce geometric designs and intricate patterns that cannot be achieved through traditional manufacturing methods.

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