# Floral Fairytale Editorials The Madame Figaro May 2014 Photoshoot Stars Elena Shilnikova By Meghan Young | Published 2014-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/madame-figaro-may-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/black-desires-elena-shilnikova-poses-gyslain-yarhi-madame-figaro/) & [madame.lefigaro.fr](http://madame.lefigaro.fr/) There is a fairytale element to the Madame Figaro May 2014 editorial that appears to channel the character of Maleficent more than any of the beloved [Disney](https://www.trendhunter.com/trends/allure-bridals-disney-bridal-gowns) princesses. This is appropriate considering that the movie revolving around this evil character is hitting theaters this weekend. Those who want to channel Angelina Jolie's dark beauty in the movie would do well to take note from this photoshoot. The Madame Figaro May 2014 editorial may focus on featuring an edgy collection of jewelry handpicked by fashion editor Sophie Vigie, but it is the [maroon-hued eyeshadows and stained lips](https://www.trendhunter.com/trends/shadow-of-secrets-collection) courtesy of makeup artist Cathyanne Mac Allister that will capture people's attention at first. Titled 'Black Desires,' the Madame Figaro May 2014 editorial stars Elena Shilnikova, who poses for Gyslain Yarhi. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 90% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Fairytale Fashion:** Opportunity for fashion brands to incorporate dark and edgy elements inspired by fairytales, like the Madame Figaro editorial. - **Bold Makeup:** Opportunity for beauty brands to create bold and dramatic makeup looks, like the maroon eyeshadows and stained lips in the Madame Figaro editorial. - **Character-inspired Fashion:** Opportunity for fashion brands to create collections inspired by movie characters, like Angelina Jolie's Maleficent in the Madame Figaro editorial. ### Sectors Adopting This - **Fashion:** Fashion brands can tap into fairytale-inspired designs and character-inspired collections. - **Beauty:** Beauty brands can develop and market bold and dramatic makeup products. - **Film:** Movie studios can collaborate with fashion and beauty brands to create promotional collections and campaigns based on iconic characters. ## Related on Trend Hunter - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Villainous Bridal Gowns](https://www.trendhunter.com/trends/allure-bridals-disney-bridal-gowns.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md)