# Nightlife Food Market Hubs The Madame Brussels Lane European Night Market Highlights Local Foods By Jana Pijak | Published 2019-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/madame-brussels-lane References: [broadsheet.au](https://www.broadsheet.com.au/melbourne/event/madame-brussels-lane-european-night-market-2019) & [madamebrusselslane.au](http://madamebrusselslane.com.au/) The Madame Brussels Lane European Night Market is a new activation in Melbourne that will be hosted every Friday in July. Madame Brussels Lane is a retail hub spotlighting food vendors, cafes, hospitality spaces and shops and will be transformed into a night market that celebrates innovation while nodding to the 70s. Described as a mix of food, craft cocktails and disco, the night market will offer visitors a selection of hearty and savory dishes from a handful of local eateries. Additionally, the food market hub will also be home to Instagram-friendly and indulgent treats along with handcrafted beverages -- including a signature event cocktail 'A Lon Winter’s Night,' created by Little Lon Distilling Co. Additionally, the night market will feature live DJ sets with a retro flair along with discounted products from stores along with haircut savings from a local barber shop. Image Credit: Madame Brussels Lane ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Night Market Revival:** The Madame Brussels Lane European Night Market highlights the trend of reviving night markets as a popular form of food and entertainment. - **Instagrammable Food:** The night market's focus on Instagram-friendly and indulgent treats reflects the trend of food vendors creating visually appealing dishes to attract customers and generate social media buzz. - **70s Nostalgia:** The nod to the 70s in the night market's theme showcases the trend of nostalgia and retro-inspired experiences being embraced by consumers. ### Who This Affects Most - **Food and Beverage:** The Madame Brussels Lane European Night Market presents opportunities for local food vendors, cafes, and handcrafted beverage companies to showcase their products and gain exposure to a large audience. - **Event and Entertainment:** By organizing night markets with live DJ sets and offering unique experiences, event organizers and entertainment companies can capitalize on the trend of reviving night markets as a popular form of entertainment. - **Retail and Fashion:** The night market's collaboration with stores and a local barber shop highlights how the retail and fashion industries can participate in night markets to boost sales and attract customers with exclusive discounts and promotions. ## Related on Trend Hunter - [Nostalgic Music Dining Experiences](https://www.trendhunter.com/trends/bun-house-disco.md) - [Immersive Night-Market Skincare Events](https://www.trendhunter.com/trends/night-market-popup.md) - [Nostalgic Brunch Experiences](https://www.trendhunter.com/trends/electric-brunch.md) - [Game-Inspired Market Events](https://www.trendhunter.com/trends/valorant-2.md) - [Heritage-Honoring Food Halls](https://www.trendhunter.com/trends/kam-pek.md) - [Supermarket Dance Parties](https://www.trendhunter.com/trends/seafood-city-party.md) - [Beauty-Branded Holiday Markets](https://www.trendhunter.com/trends/loral-paris-distiller.md) - [Summer-Forward NYC Spots](https://www.trendhunter.com/trends/full-bloom-installation.md) - [Summer Sunset Pop-Ups](https://www.trendhunter.com/trends/sundown-spots.md)