# Subway Streetstyle Editorials The Madame Air France August/September 2013 Issue Toys with Metallic By Alexandra Serrano | Published 2013-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/madame-air-france-augustseptember-2013 References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2013/08/downtown-diana-moldovan-by-sonia-sieff.html) & [magazines.airfrance](http://magazines.airfrance.com/en/) Titled ‘Downtown,’ this [Madame Air France](https://www.trendhunter.com/trends/kaianaturals) August/September 2013 editorial plays with the idea of street style in the most practical of settings: public transportation. The urbane set of this fashion story is familiar to most city-dwelling individuals. It is interesting to see the juxtaposition of the subterranean with the glamour of pieces by ultra-luxe fashion houses such as Prada, [Céline](https://www.trendhunter.com/trends/celines-zhangyuan-popup), [Chanel](https://www.trendhunter.com/trends/coco-mademoiselles) and Elie Saab. The collaborative effort of stylist Virginie Dhello and photographer Sonia Sieff excels in creating a visual spectacle. Model Diana Moldovan plays the idealized urbane girl donning the the autumnal season’s sequins, knits and leather accents in metallic hues that would surely appeal to downtown damsels. This Madame Air France August/September 2013 can serve as inspiration to downtown damsels looking to make a statement with autumn’s sartorial heavy metal. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 59% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Street Style Fashion:** Expanding beyond traditional fashion shoots, brands can collaborate with photographers to capture street style editorials in unconventional settings like public transportation. - **Luxury Fashion on the Go:** There is an opportunity for luxury fashion houses to create collections and accessories that are both practical and glamorous for city-dwelling individuals who commute on public transportation. - **Seasonal Metallic Accents:** Fashion brands can incorporate metallic hues like sequins, knits, and leather accents into their autumn collections to appeal to fashion-savvy consumers who want to make a statement. ### Who This Affects Most - **Fashion Photography:** Fashion photographers can explore new ways to capture street style editorials in unconventional settings, providing a fresh perspective for fashion brands and magazines. - **Luxury Fashion:** Luxury fashion houses can seize the opportunity to create practical yet glamorous collections and accessories specifically designed for city-dwelling individuals who rely on public transportation. - **Seasonal Fashion:** Fashion brands can tap into the trend of metallic accents in autumn collections, offering consumers the opportunity to incorporate statement pieces into their wardrobes. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Fashion-Inspired Luggage Campaigns](https://www.trendhunter.com/trends/jet-gala.md)